Kate Barasz

Harvard Business School

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

2

DOWNLOADS

282

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

When Identity-Based Appeals Alienate Consumers

Harvard Business School NOM Unit Working Paper No. 19-086
Number of pages: 37 Posted: 06 Feb 2019 Last Revised: 15 Feb 2022
Harvard University - Business School (HBS), Harvard Business School, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 251 (228,073)
Citation 1

Abstract:

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Identity, Gender, Categorization threat, Stereotypes

2.

When Bad News is Good

Number of pages: 44 Posted: 23 Aug 2019
Kate Barasz and Serena Hagerty
Harvard Business School and Harvard Business School
Downloads 31 (857,889)

Abstract:

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decision conflict, judgment and decision making, difficult decisions, medical decision making, uncertainty