Yanchong Zheng

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Associate Professor

100 Main Street

E62-416

Cambridge, MA 02142

United States

Massachusetts Institute of Technology (MIT) - Operations Research Center

77 Massachusetts Avenue

Bldg. E 40-149

Cambridge, MA 02139

United States

SCHOLARLY PAPERS

20

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11,319

SSRN CITATIONS
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SSRN RANKINGS

Top 8,036

in Total Papers Citations

184

CROSSREF CITATIONS

20

Scholarly Papers (20)

1.

Consumer Trust in Social Responsibility Communications: The Role of Supply Chain Visibility

Production and Operations Management, 31, 4113– 4130. https://doi.org/10.1111/poms.13808
Number of pages: 32 Posted: 25 Jun 2019 Last Revised: 16 May 2023
Tim Kraft, León Valdés and Yanchong Zheng
North Carolina State University - Poole College of Management, University of Pittsburgh - Katz Graduate School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,393 (25,664)
Citation 4

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Supply chain visibility, consumer trust, social responsibility, prosociality, mediation analysis, behavioral operations, experiment

2.

Behavioral Issues in Pricing Management

The Oxford Handbook of Pricing Management, O. Ozer & R. Phillips, eds., Oxford University Press, 2012
Number of pages: 48 Posted: 12 Oct 2011 Last Revised: 14 Oct 2017
Özalp Özer and Yanchong Zheng
Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,253 (29,979)

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consumer pricing, pricing contracts, behavioral economics, experimental economics

3.

Supply Chain Visibility and Social Responsibility: Investigating Consumers' Behaviors and Motives

Manufacturing & Service Operations Management, Forthcoming, DOI: 10.1287/msom.2017.0685
Number of pages: 42 Posted: 05 Nov 2014 Last Revised: 22 Jul 2018
Tim Kraft, León Valdés and Yanchong Zheng
North Carolina State University - Poole College of Management, University of Pittsburgh - Katz Graduate School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 986 (42,249)
Citation 39

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Supply chain visibility, indirect reciprocity, prosociality, social responsibility, behavioral economics, experimental economics

4.

Improving Farmers’ Income on Online Agri-platforms: Evidence from the Field

Number of pages: 32 Posted: 26 Nov 2019 Last Revised: 12 Dec 2023
Retsef Levi, Manoj Rajan, Somya Singhvi and Yanchong Zheng
MIT Sloan School of Management - Operations Research Center, Rashtriya e Market Services, USC Marshall School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 929 (45,868)
Citation 4

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Poverty alleviation, smallholder farmers, two-stage auction, field implementation, developing countries, difference-in-differences, multi-method, behavioral operations, anticipated regret, level-k thinking

5.

Trust, Trustworthiness, and Information Sharing in Supply Chains Bridging China and the U.S.

Management Science, 60(10) pp. 2435-2460, 2014
Number of pages: 26 Posted: 19 Nov 2011 Last Revised: 14 Oct 2017
Özalp Özer, Yanchong Zheng and Yufei Ren
Amazon, Supply Chain Optimization Technologies, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Union College
Downloads 846 (52,283)
Citation 10

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Trust, trustworthiness, collectivism, individualism, western stereotypes, guanxi, China, forecast information, behavioral economics, experimental economics

6.

Markdown or Everyday-Low-Price? The Role of Behavioral Motives

Management Science, Vol. 62, No. 2, February 2016, pp. 326–346
Number of pages: 21 Posted: 07 Feb 2013 Last Revised: 12 Oct 2017
Özalp Özer and Yanchong Zheng
Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 797 (56,592)
Citation 16

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Regret, availability misperception, markdown, everyday-low-price, inventory rationing, revenue management, consumer model, behavioral economics

7.

Trust and Trustworthiness

Chapter 14 in The Handbook of Behavioral Operations (K. Donohue, E. Katok, S. Leider, eds., Wiley)
Number of pages: 29 Posted: 07 Oct 2017 Last Revised: 17 Nov 2017
Özalp Özer and Yanchong Zheng
Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 722 (64,637)
Citation 3

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8.

Artificial Shortage in Agricultural Supply Chains

Manufacturing & Service Operations Management, forthcoming
Number of pages: 33 Posted: 28 Feb 2019 Last Revised: 15 Apr 2021
Retsef Levi, Somya Singhvi and Yanchong Zheng
MIT Sloan School of Management - Operations Research Center, USC Marshall School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 675 (70,468)
Citation 9

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Artificial shortage, government interventions, shortage-induced budget adjustment, consumer welfare, agricultural supply chains, behavioral operations, socially responsible operations

9.

Motivating Supplier Social Responsibility under Incomplete Visibility

Forthcoming in Manufacturing & Service Operations Management
Number of pages: 33 Posted: 30 Aug 2017 Last Revised: 11 May 2019
Tim Kraft, León Valdés and Yanchong Zheng
North Carolina State University - Poole College of Management, University of Pittsburgh - Katz Graduate School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 560 (89,100)
Citation 1

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Social Responsibility, Supply Chain Transparency, Supplier Development, Information Disclosure, Game Theory, Information Asymmetry

10.

Economically Motivated Adulteration in Farming Supply Chains

Forthcoming in Management Science
Number of pages: 42 Posted: 27 Oct 2017 Last Revised: 04 Oct 2018
Retsef Levi, Somya Singhvi and Yanchong Zheng
MIT Sloan School of Management - Operations Research Center, USC Marshall School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 497 (103,360)
Citation 18

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Economically motivated adulteration, farming supply chains, supply chain dispersion, traceability, testing sensitivity, quality risk, food safety, socially responsible operations

11.

Establishing Trust and Trustworthiness for Supply Chain Information Sharing

Information Exchange in Supply Chain Management, A. Ha, C. Tang, eds, Springer, 2016
Number of pages: 26 Posted: 01 Feb 2016
Özalp Özer and Yanchong Zheng
Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 451 (115,986)
Citation 3

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trust, trustworthiness, supply chain, information sharing, cooperation

12.

Markdown Pricing with Quality Perception

MIT Sloan Research Paper No. 5390-18
Number of pages: 37 Posted: 07 Aug 2020 Last Revised: 11 Sep 2020
McGill University - Desautels Faculty of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - School of Engineering and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 439 (119,762)
Citation 1

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Markdown pricing, quality perception, loss emotion, forward-looking consumers, behavioral operations

13.

Unifying Agricultural Wholesale Markets: Impact on Market Prices and Farmers' Profitability

Proceedings of the National Academy of Sciences, forthcoming. Preprint version
Number of pages: 15 Posted: 28 May 2019 Last Revised: 20 Dec 2019
Retsef Levi, Manoj Rajan, Somya Singhvi and Yanchong Zheng
MIT Sloan School of Management - Operations Research Center, Rashtriya e Market Services, USC Marshall School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 386 (138,754)
Citation 16

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poverty reduction, smallholder farmers, market reform, impact assessment, difference-in-differences, developing countries

14.

Behavioral Operations: Past, Present, and Future

Number of pages: 20 Posted: 24 May 2019
Karen Lisa Donohue, Özalp Özer and Yanchong Zheng
University of Minnesota - Twin Cities - Carlson School of Management, Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 318 (171,557)
Citation 3

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behavioral operations, MSOM, firm-level behavior, supply chain behavior, customer behavior, multi-methods

15.

Relative Performance Transparency: Effects on Sustainable Choices

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 19-079
Number of pages: 37 Posted: 29 Jan 2019
Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
Harvard Business School, Stanford Graduate School of Business, Stanford University and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 284 (193,066)
Citation 6

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Relative performance transparency, process transparency, customer transparency, levels, changes, reflectiveness, self-serving attribution biases, sustainability, consumer choice

16.

Network Trust and Trust Behaviors Among Executives in Supply Chain Interactions

Forthcoming, Management Science
Number of pages: 41 Posted: 04 Oct 2018 Last Revised: 06 Sep 2019
Emily Choi, Özalp Özer and Yanchong Zheng
University of Texas at Dallas - Naveen Jindal School of Management, Amazon, Supply Chain Optimization Technologies and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 251 (218,578)
Citation 1

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trust, trustworthiness, belief, behavior, social network, executives, professional experiences, multi-method, behavioral operations, organizational behavior, experimental economics

17.

Food Safety Regulatory Enforcement in China: A Data-Driven Approach

Number of pages: 35 Posted: 29 Aug 2020
Qihua Gao, Yasheng Huang, Qiao Liang, Yuze Sui and Yanchong Zheng
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Zhejiang University - China Academy for Rural Development, Stanford University and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 218 (250,348)

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food safety, China, regulatory enforcement, court cases, data-driven, government reform

18.

Improving Cash-Constrained Smallholder Farmers’ Revenue: The Role of Government Loans

Number of pages: 30 Posted: 23 Jun 2022 Last Revised: 01 Nov 2022
Kenneth Pay, Somya Singhvi and Yanchong Zheng
Independent, USC Marshall School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 169 (314,682)

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socially responsible operations, smallholder farmers, cash constraints, government loan, policy design

19.

The NGO's Dilemma: How to Influence Firms to Replace a Potentially Hazardous Substance

Forthcoming in Manufacturing and Service Operations Management
Number of pages: 33 Posted: 24 Apr 2013 Last Revised: 31 Jul 2018
Tim Kraft, Yanchong Zheng and Feryal Erhun
North Carolina State University - Poole College of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Cambridge - Judge Business School
Downloads 143 (361,915)
Citation 16

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Non-governmental organizations, environmental regulations, hazardous substance uncertainty, public politics, private politics, game theory

20.

Goodio Supply Chain: A Chocolatey Future?

Darden Case No. UVA-OM-1613
Number of pages: 12 Posted: 23 Jan 2019 Last Revised: 10 Nov 2021
Aalto University, North Carolina State University - Poole College of Management, University of Virginia - Darden School of Business, Massachusetts Institute of Technology (MIT) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2 (1,082,498)
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Abstract:

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supply chain, transparency, supply chain strategy, international, global