Bodo Kirf

Fachhochschule Salzburg (FHS) University of Applied Sciences

Markt 136

Salzburg-Kuchl, 5431

Austria

SCHOLARLY PAPERS

2

DOWNLOADS

168

CITATIONS

0

Scholarly Papers (2)

1.

Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR

14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808
Number of pages: 14 Posted: 22 Feb 2011 Last Revised: 19 Sep 2012
Holger Sievert and Bodo Kirf
Macromedia University and Fachhochschule Salzburg (FHS) University of Applied Sciences
Downloads 104 (256,522)

Abstract:

Loading...

Communication, PR, International, Cross-border

Downloads 64 (347,620)

Abstract:

Loading...

PR, communication, international, intercultural

Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases

Posted: 05 Jul 2010 Last Revised: 19 Jun 2014
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University

Abstract:

Loading...

PR, communication, international, intercultural