Bodo Kirf

Fachhochschule Salzburg (FHS) University of Applied Sciences

Markt 136

Salzburg-Kuchl, 5431

Austria

SCHOLARLY PAPERS

2

DOWNLOADS

271

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR

14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808
Number of pages: 14 Posted: 22 Feb 2011 Last Revised: 19 Sep 2012
Holger Sievert and Bodo Kirf
Macromedia University of Applied Sciences and Fachhochschule Salzburg (FHS) University of Applied Sciences
Downloads 159 (345,920)

Abstract:

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Communication, PR, International, Cross-border

On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)

PR Magazin, No. 6, pp. 65-70, 2010
Number of pages: 6 Posted: 21 Jun 2010 Last Revised: 05 Jul 2010
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University of Applied Sciences
Downloads 112 (456,966)

Abstract:

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PR, communication, international, intercultural

Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases

Posted: 05 Jul 2010 Last Revised: 19 Jun 2014
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University of Applied Sciences

Abstract:

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PR, communication, international, intercultural