Randall A. Lewis

Netflix

Economic Research Scientist

Los Gatos, CA

United States

http://www.econinformatics.com/

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 2,665

SSRN RANKINGS

Top 2,665

in Total Papers Downloads

13,141

CITATIONS
Rank 4,275

SSRN RANKINGS

Top 4,275

in Total Papers Citations

126

Scholarly Papers (16)

1.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Randall A. Lewis and Justin M. Rao
Netflix and Microsoft Research
Downloads 3,181 (3,230)
Citation 48

Abstract:

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advertising, field experiments, causal inference, electronic commerce, return on investment, information

2.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 2,398 (5,205)
Citation 15

Abstract:

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advertising effectiveness, field experiments, digital advertising

3.

Incrementality Bidding & Attribution

Number of pages: 40 Posted: 06 Mar 2018 Last Revised: 12 Mar 2018
Randall A. Lewis and Jeffrey Wong
Netflix and Netflix
Downloads 1,375 (13,122)
Citation 2

Abstract:

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incrementality, ad effectiveness, machine learning, econometrics, real-time bidding, attribution, display advertising

4.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 1,311 (14,132)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

5.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 989 (21,643)
Citation 8

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

6.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Netflix
Downloads 729 (33,292)
Citation 4

Abstract:

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Online advertising, Pay model, Experimentation, Ad effectiveness

7.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 633 (40,255)
Citation 8

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study

8.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Netflix and Pandora Media, Inc.
Downloads 563 (47,025)
Citation 8

Abstract:

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advertising, field experiment, electronic commerce

9.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Netflix
Downloads 552 (48,198)
Citation 18

Abstract:

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

10.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 382 (75,749)
Citation 10

Abstract:

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advertising effectiveness, field experiments, digital advertising

11.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Netflix
Downloads 274 (109,673)
Citation 13

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12.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Downloads 252 (119,685)
Citation 20

Abstract:

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advertising, natural experiment, spillovers, externality, search, competition, complementarity, strategic complementarity

13.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Netflix and affiliation not provided to SSRN
Downloads 248 (121,575)
Citation 1

Abstract:

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Online advertising, advertising effectiveness, field experiment, click attribution

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Netflix
Downloads 81 (301,722)
Citation 11

Abstract:

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Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Netflix and Yahoo! - Yahoo! Research Labs
Downloads 27 (489,358)

Abstract:

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Sponsored search, advertising, externalities, page placement

15.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 02 Dec 2015
Randall A. Lewis, Justin M. Rao and David Reiley
Netflix, Microsoft Research and Pandora Media, Inc.
Downloads 76 (310,370)
Citation 6

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16.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
Pandora Media, Inc., Netflix, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 70 (324,998)
Citation 7

Abstract:

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment