Randall A. Lewis

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SCHOLARLY PAPERS

17

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24,790

SSRN CITATIONS
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SSRN RANKINGS

Top 6,311

in Total Papers Citations

189

CROSSREF CITATIONS

62

Scholarly Papers (17)

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1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884. , Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 5,691 (2,412)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Incrementality Bidding & Attribution

Number of pages: 40 Posted: 06 Mar 2018 Last Revised: 12 Mar 2018
Randall A. Lewis and Jeffrey Wong
Amazon and Netflix
Downloads 4,274 (3,963)
Citation 7

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incrementality, ad effectiveness, machine learning, econometrics, real-time bidding, attribution, display advertising

3.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Randall A. Lewis and Justin M. Rao
Amazon and Microsoft Research
Downloads 4,220 (4,053)
Citation 78

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advertising, field experiments, causal inference, electronic commerce, return on investment, information

4.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,729 (17,085)
Citation 3

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

5.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,688 (17,727)
Citation 19

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advertising effectiveness, field experiments, digital advertising, meta-study

6.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Amazon
Downloads 1,457 (22,208)
Citation 7

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Online advertising, Pay model, Experimentation, Ad effectiveness

7.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall A. Lewis, Anita Rao, Navdeep S. Sahni and Song Yao
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, McDonough School of Business, Georgetown University, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,197 (29,662)
Citation 7

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

8.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Amazon
Downloads 1,089 (33,915)
Citation 7

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

9.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Amazon and Pandora Media, Inc.
Downloads 928 (42,510)
Citation 1

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advertising, field experiment, electronic commerce

10.

When Less is More: Data and Power in Advertising Experiments

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53., Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 560 (82,646)
Citation 20

Abstract:

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advertising effectiveness, field experiments, digital advertising

11.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Amazon
Downloads 450 (107,771)
Citation 9

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12.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Amazon and affiliation not provided to SSRN
Downloads 409 (120,483)
Citation 2

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Online advertising, advertising effectiveness, field experiment, click attribution

13.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Randall A. Lewis and Dan Tri Nguyen
Amazon and University of Chicago - Booth School of Business
Downloads 333 (151,384)
Citation 23

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advertising, natural experiment, spillovers, externality, search, competition, complementarity, strategic complementarity

14.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall A. Lewis, Kanishka Misra, Eric M. Schwartz, Eric M. Schwartz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Amazon, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 329 (153,311)
Citation 6

Abstract:

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Machine learning, marketing

15.

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Downloads 187 (267,007)
Citation 5

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Amazon
Downloads 144 (333,677)
Citation 7

Abstract:

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Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Amazon and Yahoo! - Yahoo! Research Labs
Downloads 43 (692,950)

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Sponsored search, advertising, externalities, page placement

16.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 04 May 2023
Randall A. Lewis, Justin M. Rao and David Reiley
Amazon, Microsoft Research and Pandora Media, Inc.
Downloads 146 (329,379)
Citation 2

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17.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
David Reiley, Randall A. Lewis, Panagiotis Papadimitriou, Hector Garcia-Molina and Prabhakar Krishnamurthy
Pandora Media, Inc., Amazon, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 103 (427,036)

Abstract:

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment