Randall A. Lewis

Netflix

Economic Research Scientist

Los Gatos, CA

United States

http://www.econinformatics.com/

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 3,003

SSRN RANKINGS

Top 3,003

in Total Papers Downloads

11,422

CITATIONS
Rank 17,917

SSRN RANKINGS

Top 17,917

in Total Papers Citations

18

Scholarly Papers (16)

1.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Randall A. Lewis and Justin M. Rao
Netflix and Microsoft Research
Downloads 2,944 (3,464)

Abstract:

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advertising, field experiments, causal inference, electronic commerce, return on investment, information

2.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 2,077 (6,239)

Abstract:

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advertising effectiveness, field experiments, digital advertising

3.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 1,253 (14,294)

Abstract:

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

4.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 953 (21,642)

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

5.

Incrementality Bidding & Attribution

Number of pages: 40 Posted: 06 Mar 2018 Last Revised: 12 Mar 2018
Randall A. Lewis and Jeffrey Wong
Netflix and Netflix
Downloads 737 (31,181)

Abstract:

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incrementality, ad effectiveness, machine learning, econometrics, real-time bidding, attribution, display advertising

6.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Netflix
Downloads 600 (41,114)

Abstract:

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Online advertising, Pay model, Experimentation, Ad effectiveness

7.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Netflix and Pandora Media, Inc.
Downloads 532 (47,954)
Citation 13

Abstract:

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advertising, field experiment, electronic commerce

8.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 502 (51,627)

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study

9.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Netflix
Downloads 495 (52,523)
Citation 3

Abstract:

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

10.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 365 (75,985)

Abstract:

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advertising effectiveness, field experiments, digital advertising

11.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Netflix
Downloads 255 (112,733)

Abstract:

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12.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Downloads 243 (118,464)

Abstract:

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advertising, natural experiment, spillovers, externality, search, competition, complementarity, strategic complementarity

13.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Netflix and affiliation not provided to SSRN
Downloads 231 (124,611)

Abstract:

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Online advertising, advertising effectiveness, field experiment, click attribution

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Netflix
Downloads 76 (300,161)
Citation 1

Abstract:

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Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Netflix and Yahoo! - Yahoo! Research Labs
Downloads 25 (480,213)
Citation 1

Abstract:

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Sponsored search, advertising, externalities, page placement

15.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 02 Dec 2015
Randall A. Lewis, Justin M. Rao and David Reiley
Netflix, Microsoft Research and Pandora Media, Inc.
Downloads 68 (316,071)

Abstract:

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16.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
Pandora Media, Inc., Netflix, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 66 (321,126)
Citation 1

Abstract:

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment