Prabhakar Krishnamurthy

Humanistic Management Network

St. Gallen

Switzerland

BS Abdur Rahman Institute of Science and Technology

GST Road,

Vandalur

Chennai, 600048

India

IIIT (D&M)

Visiting Faculty

IIT Campus

Chennai, Tamil Nadu 600036

India

http://www.iiitdm.iitm.ac.in

Anna University

Visiting Faculty

Guindy

Chennai 600025

Chennai, Tamilnadu, Tamilnadu 600025

India

  • Humanistic Management Network

  • BS Abdur Rahman Institute of Science and Technology

SCHOLARLY PAPERS

31

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Scholarly Papers (31)

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1.

Decision Making-Raju's Dilemma - Case Study

Number of pages: 11 Posted: 26 Mar 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 4,363 (2,397)

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2.

Impact of Corruption on Corporate Governance - An Overview Under the Context of Policy Framework Against Corporate Corruption

Number of pages: 16 Posted: 03 Oct 2011
Prabhakar Krishnamurthy, Rangaswamy D and C. Prabhakaran
Humanistic Management Network, Assistant Professor and affiliation not provided to SSRN
Downloads 732 (40,111)
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3.

How Marlboro Brand Changed Its Sex? - A Case Study

Number of pages: 9 Posted: 09 Mar 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 499 (65,829)

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Advertising tobacco products

4.

Mathematical Modelling of Expected Default Frequency

Number of pages: 33 Posted: 04 Oct 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 477 (69,630)

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Expected Default Frequency, Mathematical Modelling in Finance

5.

Concept of Securitisation and its Role in Promoting Economy and Capital Markets

Number of pages: 25 Posted: 16 Aug 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 439 (76,946)

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securitisation, economic developement

6.

Pricing Strategies in Indian Software Industry

Number of pages: 9 Posted: 06 Jun 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 422 (80,673)

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Pricing of Software Products

7.

Using Regression Analysis and Altman’s Multiple Discriminant Analysis Model for Estimating Receivables

Number of pages: 44 Posted: 17 Jul 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 382 (90,525)

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8.

How Post-It Never Stuck - Case Study on Intrepreneurship

Number of pages: 7 Posted: 05 Jun 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 296 (120,276)

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Intrepreneur, Entrepreneurship

9.

What is the Future of E-Books?

Number of pages: 19 Posted: 06 Jun 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 172 (202,542)

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e-books, marketing, electronic paper displays

10.

An Introduction to Ethics

Number of pages: 26 Posted: 09 Mar 2011 Last Revised: 30 Oct 2013
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 158 (217,697)

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Ethics, Values, Engineering values, morals, moral dilemmas, science of values Moral

11.

The Story of Youngest CEO in the World

Number of pages: 16 Posted: 02 Jan 2013
S. Deenadayalan, D. Avinandan and Prabhakar Krishnamurthy
affiliation not provided to SSRN, Centre for Excellence in Organization Pvt. Ltd (CEO) and Humanistic Management Network
Downloads 148 (229,777)

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entrepreneurship, youngest chief executive officer

12.

Economic and Demographic Forecasting for Business Process Outsourcing Industry in India

Number of pages: 11 Posted: 06 Jun 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 127 (259,256)

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Economic Forecasting, Demographic Forecasting, Business Process Outsourcing Industry

13.

Social Forecasting: Evolving a Model for Indian Business Process Outsourcing Industry

Number of pages: 368 Posted: 10 Mar 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 119 (272,163)

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business Process Outsourcing Industry, call centres, call centre employees, values, terminal values, instrumental values, individualization of work, job satisfaction, Human Resources Model, value priorities, organizational typologies, BPO sector in India, logistic regression, social forecasting, eco

14.

Gandhian Marxism with Ethics and Values of Sustainability Coexisting with Capitalism: Lal Salam to Governance of Dayakar Reddy

International Conference on Entrepreneurship and New Venture Creation: International Models and Benchmarks, Indian Institute of Management Bangalore, India, December 8-10 2011
Number of pages: 31 Posted: 23 Nov 2011
Prabhakar Krishnamurthy, S. Deenadayalan and P. Srilatha
Humanistic Management Network, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 108 (291,380)

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Gandhian Marxism, happiness index, local self governance, transparency, village economy

15.

Typology of Organizations – Application to BPO Organizations

Number of pages: 10 Posted: 03 Jun 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 103 (301,093)

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16.

Narrative Approach to Study Business Model of Flower Sellers and Role of Micro Finance

Number of pages: 34 Posted: 30 May 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 100 (307,080)

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business models, self help groups, micro finance institutions, money sharks, usury interest rates, flower business

17.

Social Forecasting - Relevance in Strategic Planning for Corporate Sector

Number of pages: 11 Posted: 09 Jul 2010
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 99 (309,040)

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Social Forecasting, Economic Forecasting, Technological Forecasting, Strategic Planning, syntropic model

18.

Case Study on Business Model of Alayem Eye Care to Reach Millions at Bottom of Pyramid

International Conference on Entrepreneurship and New Venture Creation: International Models and Benchmarks, Indian Institute of Management Bangalore, India, December 8-10 2011
Number of pages: 31 Posted: 23 Nov 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy and Latha Suresh
Humanistic Management Network and affiliation not provided to SSRN
Downloads 80 (352,905)

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Anti-thesis to fortune at the bottom of the pyramid, Eye care, Optometrists, social entrepreneurial venture, vision impairment

19.

Social Forecasting - Tool for Corporate Planning and Application to Information Technology Industry

Number of pages: 14 Posted: 09 Mar 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 80 (352,905)

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Social forecasting, Economic forecasting, Technological forecasting, K-waves, structural cycles, Generational Learning Model, predictive capability, explanative capability.

20.

An Analytical Study on Assessing Human Competencies Based on Tests

Number of pages: 17 Posted: 01 Jul 2010 Last Revised: 30 Oct 2013
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 63 (402,072)

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Plasticity of brain, Intelligence Quotient, tests, Multiple Intelligences, contextualization, pluralization, distribution

21.

Entrepreneurial Leader and Native Intelligent Achiever with a Vision for Future India: Yatra of Shanmugappa

International Conference on Entrepreneurship and New Venture Creation: International Models and Benchmarks, Indian Institute of Management Bangalore, India, December 8-10 2011
Number of pages: 24 Posted: 23 Nov 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 61 (408,548)

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Entrepreneurial success factors, invisible choreographer, native intelligence, phenomenological approach, truck industry

22.

Application of Sukraniti – A Case Study of Nalli

Global Journal of Multidisciplinary Studies, Volume-6, Issue-8, July 2017
Number of pages: 11 Posted: 01 Aug 2017
G. Gnanasekaran and Prabhakar Krishnamurthy
Madras Christian College - Department of Commerce and Humanistic Management Network
Downloads 58 (418,802)

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Sukraniti, Nalli

23.

Mirakle Couriers: The Business of Silence and Signs

Society of Entrepreneurship Educators, Indian School of Business, Gachibowli, Hyderabad-500 032, India
Number of pages: 15 Posted: 05 Mar 2012
Prabhakar Krishnamurthy, Latha Suresh and K. Sadasivan
Humanistic Management Network, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 52 (440,298)

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social enterprise, deaf, employment of deaf

24.

Globalization and Its Discontents - 'Life of Living' But Not 'Life of 'Consuming' - Case Study

Number of pages: 10 Posted: 09 Mar 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 41 (485,218)

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globalization, small and medium scale enterprises

25.

Social Forecasting and Future

Number of pages: 47 Posted: 02 May 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 37 (503,482)

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Social Forecasting, Future, Sociological Variables

26.

Should We Miss Einsteins in Higher Education in India - Do We Have Some Lessons to Learn?

Number of pages: 9 Posted: 15 Aug 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 33 (523,145)

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27.

Methodological Premises of Social Forecasting in the Context of Business Organizations

2nd National Conference on Management Science and Practice Indian Institute of Technology, Madras, March 9-11, 2007
Number of pages: 10 Posted: 01 Jul 2010 Last Revised: 30 Oct 2013
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 24 (574,883)

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Social Forecasting, Methdology of Social Forecasting

28.

The Economics of 350: Economic Way of Viewing Climate Stabilization

International Conference on Emerging Green Technologies, Tamil Nadu, India, July 27-30, 2011
Number of pages: 10 Posted: 27 Oct 2011
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 21 (594,420)

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350 Economics, climate stabilization

29.

Developing the Social Progress Index for Tamil Nadu

Number of pages: 20 Posted: 08 Aug 2017
Prabhakar Krishnamurthy, Catherine Anita and Maria Patricia Peeris
Humanistic Management Network, Maris Stella College - Office of the Research and International Programme and Maris Stella College - Office of the Research and International Programme
Downloads 14 (642,400)

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Social Progress Index, Tamilnadu

30.

How We got Struck? - Case Study

Number of pages: 8 Posted: 25 Apr 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 4 (715,430)

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tales of organizations, post it notes, innovation

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emotional labour, sweatshop, panopticon, survival strategy, coping, fragility of fun, hour glass occupational structure, occupational therapists

Other Papers (3)

Total Downloads: 549
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1.

Zen Stories for Students of Management

Number of pages: 7 Posted: 01 May 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 500

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stories, management students

2.

A Small History of Reader’s Digest – Why it Was Phenomenally Successful?

Number of pages: 9 Posted: 04 Jun 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 43

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Entrepreneurship

3.

How Two Bad Apples (?) Created a Company Known as Apple? A Case Study

Number of pages: 6 Posted: 25 Apr 2011 Last Revised: 07 Jun 2017
Prabhakar Krishnamurthy
Humanistic Management Network
Downloads 6

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Apple Computers, Steve Jobs