Polly Ribatt

Harvard Business School

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

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'Plugging In' the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

HBS Case No. 510-076, Harvard Business School Marketing Unit
Posted: 02 Jul 2010
Elie Ofek and Polly Ribatt
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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