Mélanie Croquet

Université de Mons

20, place du Parc

Mons, B7000

Belgium

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Company Managed Virtual Communities in Global Brand Strategy

Global Journal of Business Research, Vol. 4, No. 2, pp. 97-102, 2010

Number of pages: 16 Posted: 05 Jul 2010

Laurent Arnone, Olivier Colot, Mélanie Croquet, Angy Geerts and Laetitia Pozniak

Université de Mons, Université de Mons, Université de Mons, Université de Mons and Université de Mons

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