Angy Geerts

University of Mons

20, place du Parc

Mons, B7000

Belgium

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

1.

Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Angy Geerts and Nathalie Veg-Sala
University of Mons and Université du Maine
Downloads 1,215 (15,787)

Abstract:

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Brand Management, Internet, Communication, Luxury, Semiotic Analyses

2.

Company Managed Virtual Communities in Global Brand Strategy

Global Journal of Business Research, Vol. 4, No. 2, pp. 97-102, 2010
Number of pages: 16 Posted: 05 Jul 2010
University of Mons, University of Mons, University of Mons, University of Mons and University of Mons
Downloads 446 (62,606)

Abstract:

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virtual communities, international strategy, DSA, consumption communities

3.

Cluster Analysis of Luxury Brands on the Internet

International Journal of Management and Marketing Research, v. 6 (2) p. 79-82
Number of pages: 14 Posted: 01 Feb 2014
Angy Geerts
University of Mons
Downloads 401 (71,170)

Abstract:

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Internet, Luxury Brands, Typology, Web Sites

4.

Event Sponsoring as a Communication Tool to Tribes: International Brands Versus Consumer Point of View

Journal of Business and Economics, Vol. 2, No. 3, pp. 198-208, 2011
Number of pages: 11 Posted: 19 Jun 2011
Laurent Arnone, Angy Geerts and Scoubeau Chantal
University of Mons, University of Mons and University of Mons-Hainaut - Warocqué School of Economics and Business Administration, Warocqué Research Center
Downloads 55 (365,312)

Abstract:

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event sponsoring, consumer tribes, international brands, communication

5.

Determinants of Internet Corporate Social Responsibility Communication

Global Journal of Business Research, Vol. 5, No. 4, pp. 1-14
Posted: 12 Jul 2011
University of Mons, Université de Mons-Hainaut, University of Mons and University of Mons

Abstract:

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Communication, Internet, Corporate Social Responsibility, Web