Susan C. Baxter

SUNY at Farmingdale

2350 Broadhollow Rd

Farmingdale, 11735

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Scholarly Papers (1)

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Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers

Global Journal of Business Research, Vol. 4, No. 2, pp. 125-139, 2010
Number of pages: 15 Posted: 05 Jul 2010
Susan C. Baxter
SUNY at Farmingdale
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Abstract:

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Content analysis, diversity, GLBT, gay, lesbian, print media, niche market