Sam Dent

University of East Anglia (UEA)

Norwich Research Park

Norwich, Norfolk NR4 7TJ

United Kingdom

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Scholarly Papers (1)

1.

The Affect Heuristic and the Attractiveness of Simple Gambles

Journal of Behavioral Decision Making, Vol. 20, pp. 365-380, 2007
Posted: 22 Jul 2010
University of East Anglia (UEA) - School of Economic and Social Studies, Ohio State University - Psychology Department, Decision Research, University of Nottingham - School of Economics and University of East Anglia (UEA)

Abstract:

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affect heuristic, preference construction, evaluability, gambles