Jura Liaukonyte

Cornell University

347 Warren Hall

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

5

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CITATIONS
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Top 44,878

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3

Scholarly Papers (5)

1.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Downloads 392 (44,819)
Citation 1

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 367 (71,708)
Citation 1

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CESifo Working Paper Series No. 5418
Number of pages: 46 Posted: 14 Jul 2015
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 20 (493,980)
Citation 1

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CEPR Discussion Paper No. DP8988
Number of pages: 43 Posted: 28 Sep 2012
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise - THEMA
Downloads 2 (603,979)
Citation 1
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

3.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell University
Downloads 119 (195,717)
Citation 1

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

4.

Lead Offer Spillovers

Number of pages: 51 Posted: 11 Dec 2017
Cornell University, Dyson School of Applied Economics and Management, Students, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0 (436,450)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

5.

Strategic Obfuscation and Price Fairness

Number of pages: 39 Posted: 25 Aug 2016 Last Revised: 30 Dec 2017
William Allender, Jura Liaukonyte and Timothy J. Richards
McMaster University - Michael G. DeGroote School of Business, Cornell University and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 0 (218,695)

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Fairness, Inequity Aversion, Price Discrimination, Retail Pricing, Experimental Economics