Jura Liaukonyte

Cornell University

347 Warren Hall

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

14

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4,204

SSRN CITATIONS
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SSRN RANKINGS

Top 16,907

in Total Papers Citations

29

CROSSREF CITATIONS

35

Scholarly Papers (14)

1.

Background Noise? TV Advertising Affects Real-Time Investor Behavior

Management Science, Accepted.
Number of pages: 64 Posted: 20 Jan 2020 Last Revised: 04 Feb 2021
Jura Liaukonyte and Alminas Zaldokas
Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 857 (39,570)
Citation 5

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Advertising; Limited Attention; Retail Investors; SEC EDGAR; Robinhood

2.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 24 Feb 2020
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 671 (54,936)
Citation 9

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 431 (93,819)
Citation 7

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CESifo Working Paper Series No. 5418
Number of pages: 46 Posted: 14 Jul 2015
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 30 (640,513)

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CEPR Discussion Paper No. DP8988
Number of pages: 43 Posted: 28 Sep 2012
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise - THEMA
Downloads 2 (899,752)
Citation 4
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

4.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 39 Posted: 11 Jan 2022 Last Revised: 06 May 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and University of Wisconsin-Madison
Downloads 452 (89,790)

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Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

5.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Number of pages: 66 Posted: 29 Dec 2021
Sai Chand Chintala, Jura Liaukonyte and Nathan Yang
Cornell University, Cornell University and Cornell University
Downloads 382 (108,766)

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Omnichannel retail; Grocery Industry; Variety; Food and Health

6.

Price Fairness and Strategic Obfuscation

Forthcoming, Marketing Science
Number of pages: 44 Posted: 25 Aug 2016 Last Revised: 15 May 2020
McMaster University - Michael G. DeGroote School of Business, Cornell University, Cornell University and Arizona State University W. P. Carey School of Business
Downloads 356 (117,671)
Citation 3

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personalized pricing, fairness, inequity aversion, price discrimination, retail pricing

7.

GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

The SC Johnson College of Business Applied Economics and Policy Working Paper Series
Number of pages: 52 Posted: 18 Feb 2021 Last Revised: 31 May 2022
Aaron Adalja, Jura Liaukonyte, Emily Yucai Wang and Xinrong Zhu
Cornell University, Cornell University, University of Massachusetts, Amherst and University of Wisconsin-Madison
Downloads 353 (119,198)

Abstract:

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GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

8.

Personalized and Social Commerce

Number of pages: 40 Posted: 18 May 2021
Jura Liaukonyte
Cornell University
Downloads 253 (167,938)

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Personalized Commerce, Social Commerce, Platforms, Networks, Social Media

9.

Lead Offer Spillovers

Number of pages: 57 Posted: 11 Dec 2017 Last Revised: 15 Jan 2019
University of Delaware, Lerner College of Business and Economics, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 167 (244,975)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

10.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell University
Downloads 162 (251,366)
Citation 4

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

11.

Switching Costs and Store Choice

Number of pages: 58 Posted: 05 Nov 2019
Timothy J. Richards and Jura Liaukonyte
Arizona State University W. P. Carey School of Business and Cornell University
Downloads 88 (391,893)
Citation 1

Abstract:

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retail prices, food retailing, shopping-basket model, switching costs

12.

How Viewer Tuning, Presence and Attention Respond to Ad Content and Predict Brand Search Lift

Posted: 30 Mar 2021 Last Revised: 06 May 2022
Matthew McGranaghan, Jura Liaukonyte and Kenneth C. Wilbur
University of Delaware, Lerner College of Business and Economics, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0 (893,525)

Abstract:

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Advertising, Ad avoidance, Attention, Prescription Drugs, Television

13.

Pricing Strategies of Food Retailers

Annual Review of Resource Economics, Vol. 12, Issue 1, pp. 87-110, 2020
Posted: 26 Oct 2020
California State Polytechnic University, San Luis Obispo, Cornell University and Arizona State University W. P. Carey School of Business

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14.

Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables

American Journal of Agricultural Economics, Vol. 93, Issue 5, pp. 1312-1327, 2011
Number of pages: 16 Posted: 08 Apr 2020
California Polytechnic State University, Cornell University, Cornell University - School of Applied Economics and Management and Arizona State University W. P. Carey School of Business
Downloads 0 (893,525)
Citation 1

Abstract:

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advertising, experimental economics, fruits and vegetables, willingness to pay