Jura Liaukonyte

Cornell University

347 Warren Hall

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

8

DOWNLOADS
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Top 24,657

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2,072

SSRN CITATIONS
Rank 16,961

SSRN RANKINGS

Top 16,961

in Total Papers Citations

21

CROSSREF CITATIONS

34

Scholarly Papers (8)

1.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 24 Feb 2020
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 584 (49,315)
Citation 7

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

2.

Background Noise? TV Advertising Affects Real Time Investor Behavior

Number of pages: 62 Posted: 20 Jan 2020 Last Revised: 12 Feb 2020
Jura Liaukonyte and Alminas Zaldokas
Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 517 (57,549)
Citation 5

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Advertising; Limited Attention; Retail Investor Behavior

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 398 (78,367)
Citation 6

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CESifo Working Paper Series No. 5418
Number of pages: 46 Posted: 14 Jul 2015
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 27 (530,696)

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CEPR Discussion Paper No. DP8988
Number of pages: 43 Posted: 28 Sep 2012
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise - THEMA
Downloads 2 (714,330)
Citation 3
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

4.

Price Fairness and Strategic Obfuscation

Forthcoming, Marketing Science
Number of pages: 44 Posted: 25 Aug 2016 Last Revised: 15 May 2020
McMaster University - Michael G. DeGroote School of Business, Cornell University, Cornell University and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 253 (130,152)
Citation 1

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personalized pricing, fairness, inequity aversion, price discrimination, retail pricing

5.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell University
Downloads 147 (213,449)
Citation 3

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

6.

Lead Offer Spillovers

Number of pages: 57 Posted: 11 Dec 2017 Last Revised: 15 Jan 2019
Cornell University, SC Johnson College of Business, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 124 (243,838)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

7.

Switching Costs and Store Choice

Number of pages: 58 Posted: 05 Nov 2019
Timothy J. Richards and Jura Liaukonyte
Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management and Cornell University
Downloads 20 (564,352)

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retail prices, food retailing, shopping-basket model, switching costs

8.

Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables

American Journal of Agricultural Economics, Vol. 93, Issue 5, pp. 1312-1327, 2011
Number of pages: 16 Posted: 08 Apr 2020
California Polytechnic State University, Cornell University, Cornell University - School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 0 (712,633)
Citation 2
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advertising, experimental economics, fruits and vegetables, willingness to pay