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Digitization; Food Marketing; Omnichannel Retail; Grocery Industry; Variety
Political Consumerism, Boycott, Buycott, Social Media, Switching Costs
Advertising; Limited Attention; Retail Investors; SEC EDGAR; Robinhood
Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television
GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation
Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics
comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects
personalized pricing, fairness, inequity aversion, price discrimination, retail pricing
Personalized Commerce, Social Commerce, Platforms, Networks, Social Media
Political Consumerism, Boycott, Buycott, Social Media
price promotions; consumer search; attention; spillovers; field experiments; lab experiments
Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.
retail prices, food retailing, shopping-basket model, switching costs
Advertising, Ad avoidance, Attention, Prescription Drugs, Television
