Jura Liaukonyte

Cornell University

347 Warren Hall

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 27,551

in Total Papers Downloads

1,739

SSRN CITATIONS
Rank 19,101

SSRN RANKINGS

Top 19,101

in Total Papers Citations

10

CROSSREF CITATIONS

33

Scholarly Papers (7)

1.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 574 (48,184)
Citation 6

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 397 (75,209)
Citation 6

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CESifo Working Paper Series No. 5418
Number of pages: 46 Posted: 14 Jul 2015
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 27 (511,819)

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CEPR Discussion Paper No. DP8988
Number of pages: 43 Posted: 28 Sep 2012
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise - THEMA
Downloads 2 (689,932)
Citation 1
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

3.

Background Noise? TV Advertising Affects Real Time Investor Behavior

Number of pages: 61 Posted: 20 Jan 2020
Jura Liaukonyte and Alminas Zaldokas
Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 247 (127,807)
Citation 3

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Advertising; Limited Attention; Retail Investor Behavior

4.

Price Fairness and Strategic Obfuscation

Number of pages: 46 Posted: 25 Aug 2016 Last Revised: 25 Jan 2019
McMaster University - Michael G. DeGroote School of Business, Cornell University, Washington University in St. Louis and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 222 (141,917)
Citation 1

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personalized pricing, fairness, inequity aversion, price discrimination, retail pricing

5.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell University
Downloads 146 (206,225)
Citation 1

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

6.

Lead Offer Spillovers

Number of pages: 57 Posted: 11 Dec 2017 Last Revised: 15 Jan 2019
Cornell University, SC Johnson College of Business, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 114 (249,542)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

7.

Switching Costs and Store Choice

Number of pages: 58 Posted: 05 Nov 2019
Timothy J. Richards and Jura Liaukonyte
Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management and Cornell University
Downloads 10 (600,736)

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retail prices, food retailing, shopping-basket model, switching costs