Jura Liaukonyte

Cornell SC Johnson College of Business

Professor of Marketing and Applied Economics

Dyson School

Ithaca, NY 14850

United States

http://www.JuraLiaukonyte.com

  • Cornell SC Johnson College of Business

SCHOLARLY PAPERS

17

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126

CROSSREF CITATIONS

34

Scholarly Papers (17)

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1.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Marketing Science, forthcoming
Number of pages: 64 Posted: 29 Dec 2021 Last Revised: 10 Aug 2023
Sai Chand Chintala, Jura Liaukonyte and Nathan Yang
Cornell University, Cornell SC Johnson College of Business and Cornell University
Downloads 1,859 (17,962)
Citation 6

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Digitization; Food Marketing; Omnichannel Retail; Grocery Industry; Variety

2.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell SC Johnson College of Business, Northwestern - Kellogg and Imperial College Business School
Downloads 1,847 (18,165)
Citation 16

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Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

3.

Background Noise? TV Advertising Affects Real-Time Investor Behavior

Management Science, Accepted.
Number of pages: 64 Posted: 20 Jan 2020 Last Revised: 04 Feb 2021
Jura Liaukonyte and Alminas Zaldokas
Cornell SC Johnson College of Business and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 1,025 (43,367)
Citation 5

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Advertising; Limited Attention; Retail Investors; SEC EDGAR; Robinhood

4.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 24 Feb 2020
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell SC Johnson College of Business, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 871 (54,392)
Citation 20

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

5.

GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.1375, Forthcoming
Number of pages: 52 Posted: 18 Feb 2021 Last Revised: 23 Jul 2024
Aaron Adalja, Jura Liaukonyte, Emily Yucai Wang and Xinrong Zhu
Cornell SC Johnson College of Business, Cornell SC Johnson College of Business, University of Massachusetts Amherst and Imperial College Business School
Downloads 669 (76,956)

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GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

6.

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Downloads 568 (94,589)
Citation 20

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
Simon P. Anderson, Federico Ciliberto, Jura Liaukonyte and Regis Renault
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell SC Johnson College of Business and University of Cergy-Pontoise
Downloads 466 (119,114)
Citation 7

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CESifo Working Paper Series No. 5418
Number of pages: 46 Posted: 14 Jul 2015
Simon P. Anderson, Federico Ciliberto, Jura Liaukonyte and Regis Renault
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell SC Johnson College of Business and University of Cergy-Pontoise
Downloads 100 (514,249)
Citation 1

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

CEPR Discussion Paper No. DP8988
Number of pages: 43 Posted: 28 Sep 2012
Simon P. Anderson, Federico Ciliberto, Jura Liaukonyte and Régis Renault
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell SC Johnson College of Business and University of Cergy-Pontoise - THEMA
Downloads 2 (1,235,179)
Citation 4
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

7.

Personalized and Social Commerce

Number of pages: 40 Posted: 18 May 2021
Jura Liaukonyte
Cornell SC Johnson College of Business
Downloads 503 (110,011)
Citation 1

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Personalized Commerce, Social Commerce, Platforms, Networks, Social Media

8.

Price Fairness and Strategic Obfuscation

Forthcoming, Marketing Science
Number of pages: 44 Posted: 25 Aug 2016 Last Revised: 15 May 2020
William Allender, Jura Liaukonyte, Sherif Nasser and Timothy J. Richards
McMaster University - Michael G. DeGroote School of Business, Cornell SC Johnson College of Business, Cornell University and Arizona State University W. P. Carey School of Business
Downloads 457 (123,231)
Citation 15

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personalized pricing, fairness, inequity aversion, price discrimination, retail pricing

9.

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Number of pages: 9 Posted: 21 Sep 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell SC Johnson College of Business, Northwestern - Kellogg and Imperial College Business School
Downloads 277 (214,429)

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Political Consumerism, Boycott, Buycott, Social Media

10.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell SC Johnson College of Business
Downloads 221 (266,409)
Citation 4

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

11.

Lead Offer Spillovers

Number of pages: 57 Posted: 11 Dec 2017 Last Revised: 15 Jan 2019
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher and Kenneth C. Wilbur
University of Delaware, Lerner College of Business and Economics, Cornell SC Johnson College of Business, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 214 (274,511)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

12.

Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption

Cornell SC Johnson College of Business Research Paper
Number of pages: 49 Posted: 19 Aug 2024
Daniel Winkler, Nils Wlömert and Jura Liaukonyte
Vienna University of Economics and Business, WU Vienna and Cornell SC Johnson College of Business
Downloads 211 (278,210)

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Consumer Boycott, Social Media, Cancel Culture, Platform Market Power, Human Brands

13.

Switching Costs and Store Choice

Number of pages: 58 Posted: 05 Nov 2019
Timothy J. Richards and Jura Liaukonyte
Arizona State University W. P. Carey School of Business and Cornell SC Johnson College of Business
Downloads 144 (388,024)
Citation 1

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retail prices, food retailing, shopping-basket model, switching costs

14.

Political Polarization Indices of the Top CPG Brands: Research Note for "Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"

Number of pages: 9 Posted: 15 Apr 2024
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell SC Johnson College of Business, Northwestern - Kellogg and Imperial College Business School
Downloads 72 (621,734)

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Brand Polarization, Political Polarization, Boycotts

15.

Consumer Acceptance of CRISPR-Edited Food Products and Implications for Online Grocery Shopping

Cornell SC Johnson College of Business Research Paper
Number of pages: 82 Posted: 30 Jul 2024
Shuyue Deng, Aaron Adalja and Jura Liaukonyte
Tufts University, Cornell SC Johnson College of Business and Cornell SC Johnson College of Business
Downloads 27 (917,839)

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information disclosure, CRISPR, gene editing, online shopping, choice experiment, willingness to pay

16.

How Viewer Tuning, Presence and Attention Respond to Ad Content and Predict Brand Search Lift

Posted: 30 Mar 2021 Last Revised: 06 May 2022
Matthew McGranaghan, Jura Liaukonyte and Kenneth C. Wilbur
University of Delaware, Lerner College of Business and Economics, Cornell SC Johnson College of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0 (1,212,175)

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Advertising, Ad avoidance, Attention, Prescription Drugs, Television

17.

Pricing Strategies of Food Retailers

Annual Review of Resource Economics, Vol. 12, Issue 1, pp. 87-110, 2020
Posted: 26 Oct 2020
Stephen F. Hamilton, Jura Liaukonyte and Timothy J. Richards
California State Polytechnic University, San Luis Obispo, Cornell SC Johnson College of Business and Arizona State University W. P. Carey School of Business

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