Victor Zeng

affiliation not provided to SSRN

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Scholarly Papers (1)

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The 2008 Beijing Olympic Sponsorships: Value for Money?

Number of pages: 16 Posted: 27 Jul 2010 Last Revised: 08 Oct 2010
Massey University, Vrije Universiteit Amsterdam, School of Business and Economics and affiliation not provided to SSRN
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Abstract:

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Corporate Sponsorship, Beijing Olympics, Event Study