Marshall Freimer

University of Rochester - Simon Business School

Professor of Management Science and of Computers and Information Systems (retired)

Rochester, NY 14627

United States

SCHOLARLY PAPERS

2

DOWNLOADS

231

CITATIONS

0

Scholarly Papers (2)

Periodic Advertising Pulsing in a Competitive Market

Number of pages: 26 Posted: 28 Jul 2010
Dan Horsky and Marshall Freimer
Simon Graduate School of Business, University of Rochester and University of Rochester - Simon Business School
Downloads 182 (136,066)

Abstract:

Advertising, Pulsing, Dynamic Models, Game Theory

Periodic Advertising Pulsing in a Competitive Market

Marketing Science, Vol. 31, No. 4, pp. 637-648, 2012, DOI: 10.1287/mksc.1120.0712
Posted: 23 Oct 2012
Marshall Freimer and Dan Horsky
University of Rochester - Simon Business School and Simon Graduate School of Business, University of Rochester

Abstract:

advertising, pulsing, dynamic models, game theory

2.

Choice of Acute Care Facility by Patients: Implications for Managing Urgent Care Centers

Simon Business School Working Paper No. FR 15-26
Number of pages: 29 Posted: 28 Jul 2015
Ozden Engin Cakici, Rajiv M. Dewan and Marshall Freimer
American University - Kogod School of Business, University of Rochester - Simon Business School and University of Rochester - Simon Business School
Downloads 8 (327,476)

Abstract:

healthcare analytics, healthcare operations, service operations, urgent care, emergency department, hospital, classi cation errors, co-pay, capacity