Kamal Jain

Microsoft Corporation - Microsoft Research New England

One Memorial Drive, 14th Floor

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

1

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456

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (1)

1.
Downloads 456 ( 70,149)
Citation 3

The Attention Economy of Online Advertising

Number of pages: 44 Posted: 04 Apr 2019 Last Revised: 07 Jul 2020
Alexander White and Kamal Jain
Tsinghua University - School of Economics & Management and Microsoft Corporation - Microsoft Research New England
Downloads 117 (265,569)

Abstract:

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Platforms, Advertising, Misplacement, Market Power

The Attention Economy of Online Advertisement

Number of pages: 32 Posted: 21 Oct 2010 Last Revised: 10 Feb 2018
Alexander White and Kamal Jain
Tsinghua University - School of Economics & Management and Microsoft Corporation - Microsoft Research New England
Downloads 339 (98,423)
Citation 4

Abstract:

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Economics of the Internet, Search Engines, Web Advertisement, Attention, Non-transferable Utility