Cheng Zhang

Fudan University

Associate Professor

Beijing West District Baiyun Load 10th

Shanghai, 100045

China

http://homepage.fudan.edu.cn/~zccheng

SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

Third-Party Developers' Adoption of Platform APIs and Their Continued New App Development: A Competing Risk Analysis

Posted: 21 Aug 2019
Ling Xue, Arun Rai, Peijian Song and Cheng Zhang
Georgia State University, Georgia State University - J. Mack Robinson College of Business, Nanjing University and Fudan University

Abstract:

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Software Platform, Application Programming Interface, Third-party Application, Application Development, Competing Risk Analysis

2.

Data Analytics and Firm Performance: An Empirical Study in an Online B2C Platform

Posted: 25 Jan 2018
Peijian Song, Chengde Zheng, Cheng Zhang and Xiaofeng Yu
Nanjing University, Nanjing University, Fudan University and Nanjing University

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data analytics, business value, product variety, competitive intensity, platform

3.

Social Influence in Freemium Environments: Understanding Its Effect on Willingness to Play and Willingness to Pay in Online Social Games

Posted: 06 Nov 2015 Last Revised: 15 Aug 2018
Chenhui Guo, Xi Chen, Cheng Zhang and Paulo Goes
Michigan State University - Department of Accounting & Information Systems, Zhejiang University - School of Management, Fudan University and University of Arizona - Department of Management Information Systems

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online social game, freemium model, premium features, social networks, social influence, reflection problem, simultaneity, fixed effects type II Tobit model, instrument variables method

4.

The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance

Posted: 25 Feb 2015
Peijian Song, Ling Xue, Arun Rai and Cheng Zhang
Nanjing University, Georgia State University, Georgia State University - J. Mack Robinson College of Business and Fudan University

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Software platform, two-sided market, network effect, IS governance, complex adaptive systems