Panos Y. Papalambros

University of Michigan at Ann Arbor

500 S. State Street

Ann Arbor, MI 48109

United States

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Scholarly Papers (1)

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Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Number of pages: 35 Posted: 08 Aug 2010 Last Revised: 01 Jul 2014
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
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Abstract:

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Product Line Design, Heterogeneity, Decomposition, Analytical Target Cascading, Hierarchical Bayes, Conjoint Analysis, Discrete Choice Analysis, Design Optimization