Ramezanali Royaei

Islamic Azad University - Science and Research Branch

Hesarak

Tehran, Tehran

Iran

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Factors Affecting the Marketing in Cultural Businesses (A Comparison of the Views of Executives and Academic Experts)

Number of pages: 15 Posted: 08 Aug 2010
Eshaq Rasouli, Esmaeil Kavousy and Ramezanali Royaei
Islamic Azad University - Science and Research Branch, Science and Research Branch of Islamic Azad University and Islamic Azad University - Science and Research Branch
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Abstract:

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Cultural Businesses, Marketing in Cultural Businesses, University Experts, Executive Managers, Cultural Organizations