Zainab Jamal

HP Labs

United States

SCHOLARLY PAPERS

3

DOWNLOADS

298

SSRN CITATIONS

9

CROSSREF CITATIONS

2

Scholarly Papers (3)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Number of pages: 28 Posted: 24 Oct 2012 Last Revised: 10 Nov 2019
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs
Downloads 6 (691,798)
Citation 2

Abstract:

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demand modeling, user-generated content, online marketing, two-sided markets

2.

Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis

Number of pages: 36 Posted: 21 May 2013
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 147 (217,128)

Abstract:

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customer base analysis, Latent Changepoint Model, Multivariate Choice Model

3.

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework

Johnson School Research Paper Series No. 21-2011
Number of pages: 39 Posted: 18 Aug 2010 Last Revised: 14 Apr 2011
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 145 (219,612)

Abstract:

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Duration model, copula, customer base analysis