Zainab Jamal

HP Labs

United States

SCHOLARLY PAPERS

3

DOWNLOADS

263

CITATIONS

0

Scholarly Papers (3)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Posted: 24 Oct 2012
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs

Abstract:

demand modeling, user-generated content, online marketing, two-sided markets

2.

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework

Johnson School Research Paper Series No. 21-2011
Number of pages: 39 Posted: 18 Aug 2010 Last Revised: 14 Apr 2011
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 128 (178,481)

Abstract:

Duration model, copula, customer base analysis

3.

Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis

Number of pages: 36 Posted: 21 May 2013
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 84 (190,746)

Abstract:

customer base analysis, Latent Changepoint Model, Multivariate Choice Model