Shengqi Ye

Indiana University - Kelley School of Business - Department of Operation & Decision Technologies

Business 670

1309 E. Tenth Street

Bloomington, IN 47401

United States

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Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer

Management Science, Forthcoming
Number of pages: 36 Posted: 21 Nov 2013
Shengqi Ye, Goker Aydin and Shanshan Hu
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Indiana University - Kelley School of Business - Department of Operation & Decision Technologies and Indiana University - Kelley School of Business - Department of Operation & Decision Technologies
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Abstract:

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sponsored search marketing; dynamic pricing