Asad Ali Lakhan

Greenwich University Karachi

Karachi, Sindh

Pakistan

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Effect of Product Packaging in Consumer Buying Decision

Journal of Business Strategies, Vol.6, No. 2, 2012, pp 1-10, ISSN: 1993-5765
Number of pages: 10 Posted: 16 May 2014
Nawaz Ahmad, Mohib Billoo and Asad Ali Lakhan
RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
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Abstract:

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packaging, elements of packaging, consumer purchases decision