Rich Johnson

Sawtooth Software

1457 East 840 North

Orem, UT 84097-5486

United States

SCHOLARLY PAPERS

1

DOWNLOADS

17

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (1)

1.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Dartmouth College - Tuck School of Business and Aalborg University - Faculty of Social Sciences
Downloads 17 (544,451)

Abstract:

Loading...

Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood