Füsun F. Gönül

Slippery Rock University

Slippery Rock , PA 16057-1399

United States

SCHOLARLY PAPERS

9

DOWNLOADS

340

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (9)

1.

How to Make Help Desks More Efficient: Evidence from a Help Desk Database

Number of pages: 24 Posted: 22 Apr 2012
Füsun F. Gönül
Slippery Rock University
Downloads 94 (278,431)

Abstract:

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Help Desk, Software Users, Unobserved Heterogeneity, User Consultant, Information Center, Customer Support

2.

Whether or Not to Use a Quick Response (QR) Code in the Ad

Number of pages: 26 Posted: 28 Aug 2014 Last Revised: 18 Mar 2016
Füsun F. Gönül, Chun Qiu and Evan Zhou
Slippery Rock University, McGill University - Desautels Faculty of Management and McGill University
Downloads 65 (345,455)

Abstract:

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Advertising, Competition, Logit Model, Quick Response (QR)

3.

Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses

Number of pages: 23 Posted: 15 May 2012 Last Revised: 04 Aug 2015
Füsun F. Gönül and Roger Solano
Slippery Rock University and Slippery Rock University
Downloads 55 (375,312)

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Fixed effects, Khan Academy, Online teaching aids

4.

Snipe Bidding Behavior in Ebay Auctions

2011, International Journal of Electronic Marketing and Retailing, Vol. 4, No. 1, 16-29.
Number of pages: 26 Posted: 23 Jul 2010 Last Revised: 10 Aug 2014
Füsun F. Gönül and Peter T. L. Popkowski Leszczyc
Slippery Rock University and University of Queensland - Business School
Downloads 52 (384,936)

Abstract:

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choice, data collection, estimation, online auctions, probability, snipe bidding

5.

Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data

2012, International Journal of Pharmaceutical and Healthcare Marketing, 6 (1). pp. 39 - 54; DOI 10.1108/17506121211216897
Number of pages: 34 Posted: 29 Mar 2012 Last Revised: 16 May 2012
Füsun F. Gönül and Franklin Carter
Slippery Rock University and Pennsylvania State University - Smeal College of Business
Downloads 45 (409,123)

Abstract:

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Age of a drug, Detailing, Physician prescribing data, Prescription products, Samples, Segmentation, Time-in-the-market

6.

On the Use of Expectations Data in Micro Surveys: The Case of Retirement

Number of pages: 29 Posted: 02 May 2012
Füsun F. Gönül and Kenneth I. Wolpin
Slippery Rock University and University of Pennsylvania - Department of Economics
Downloads 24 (503,275)

Abstract:

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Retirement

7.

Empirical Insights on Improving Bus Reliability at a Rural Transit System

Number of pages: 24 Posted: 05 Sep 2017
Füsun F. Gönül and Roger Solano
Slippery Rock University and Slippery Rock University
Downloads 5 (620,391)

Abstract:

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Automatic Vehicular Location (AVL); Intelligent Transportation System (ITS); Multiple regression; Schedule Adherence

8.

Determinants of Elapsed Time to Switch between Auctions: Findings from a Hazard Function Model with Unobserved Heterogeneity

Füsun F. Gönül, Peter T.L. Popkowski Leszczyc, (2012),"Determinants of elapsed time to switch between auctions: Findings from a hazard function model with unobserved heterogeneity", Journal of Research in Interactive Marketing, Vol. 6 Iss: 2 pp. 96 - 109
Posted: 14 May 2012 Last Revised: 30 Jan 2013
Füsun F. Gönül and Peter T. L. Popkowski Leszczyc
Slippery Rock University and University of Queensland - Business School

Abstract:

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Auction switching, hazard function models, latent class estimation, online auctions, simultaneous auctions, stepwise hazard function, unobserved heterogeneity

9.

Impact of E-Detailing on the Number of New Prescriptions

Health Care Management Science, Vol. 13, p. 101, 2010
Posted: 01 Apr 2012 Last Revised: 16 May 2012
Füsun F. Gönül and Franklin Carter
Slippery Rock University and Pennsylvania State University - Smeal College of Business

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E-detailing, Pharmaceutical industry

Other Papers (6)

Total Downloads: 33
1.

Multitasking Masses Versus the Singletasking Elite

Number of pages: 2 Posted: 07 Jul 2016
Füsun F. Gönül
Slippery Rock University
Downloads 9

Abstract:

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Multitasking

2.

Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information

Number of pages: 2 Posted: 02 May 2012 Last Revised: 18 Mar 2016
Füsun F. Gönül
Slippery Rock University
Downloads 8

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Marketing Research, Privacy, Sustainability

3.

Advice on How to Do Publishable Research

Number of pages: 5 Posted: 25 Sep 2014
Füsun F. Gönül
Slippery Rock University
Downloads 6

Abstract:

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4.

Marketing Me: A Marketing Strategy Exercise When You are the Product

Number of pages: 3 Posted: 02 May 2012
Füsun F. Gönül
Slippery Rock University
Downloads 6

Abstract:

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Job Finding, Marketing, Strategy

5.

How to Get A's in Courses that Require No Apparent Talent

Number of pages: 4 Posted: 04 May 2012
Füsun F. Gönül
Slippery Rock University
Downloads 3

Abstract:

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Grading, Teaching

6.

No More Letter Grades

Number of pages: 1 Posted: 02 May 2012
Füsun F. Gönül
Slippery Rock University
Downloads 1

Abstract:

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Grading, Teaching