Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13
Posted: 12 Feb 2014
Wagner A. Kamakura,
Carl F. Mela,
Asim Ansari,
Anand V. Bodapati,
Peter Fader,
Raghuram Iyengar,
Prasad A. Naik,
Scott Neslin,
Baohong Sun,
Peter C. Verhoef, Michel Wedel and
Ronald T. Wilcox
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Tuck School of Business at Dartmouth, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
