Marcel Saucet

LCA Ltd

Senior Partner

8 rue d'Alger

Nice, 06000

France

http://marcel-saucet.fr

University of San Diego School of Law

Research Associate

5998 Alcala Park

San Diego, CA 92110-2492

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 28,087

SSRN RANKINGS

Top 28,087

in Total Papers Downloads

1,829

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Unconventional Marketing: From Guerrilla to Consumer Made

Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Number of pages: 22 Posted: 10 Sep 2014
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Downloads 918 (27,164)

Abstract:

Loading...

legal issues, street

2.

The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe

Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Number of pages: 22 Posted: 20 Mar 2014 Last Revised: 21 Feb 2015
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Downloads 787 (33,665)
Citation 1

Abstract:

Loading...

Legal issues with street marketing, street marketing

The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan

Journal of Marketing Theory, 2013
Number of pages: 25 Posted: 22 Feb 2015
Marcel Saucet
LCA Ltd
Downloads 102 (286,640)

Abstract:

Loading...

Collective and individual unconscious, sublimation, secrets, phantom effect, brand psychoanalysis, groupthink.

The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan

Number of pages: 25 Posted: 01 Jun 2020
Marcel Saucet
LCA Ltd
Downloads 3 (715,894)

Abstract:

Loading...

4.

From Dancing on the Street to Dating Online: Evaluating the Effects and Outcomes of Guerrilla Street Marketing

Number of pages: 35 Posted: 01 Jun 2020
Therese Roux and Marcel Saucet
Tshwane University of Technology and LCA Ltd
Downloads 18 (579,467)

Abstract:

Loading...

5.

The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe

Number of pages: 19 Posted: 01 Jun 2020
Marcel Saucet
LCA Ltd
Downloads 1 (707,355)

Abstract:

Loading...