Koen Pauwels

Ozyegin University

Kusbakisi Cd. No: 2

Altunizade, Uskudar

Istanbul, 34662

Turkey

  • Ozyegin University

SCHOLARLY PAPERS

5

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1,398

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in Total Papers Citations

8

CROSSREF CITATIONS

17

Scholarly Papers (5)

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1.

Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories

HEC Paris Research Paper No. MKG-2016-1153
Number of pages: 59 Posted: 24 May 2016 Last Revised: 04 Jul 2016
Berk Ataman, Koen Pauwels, Shuba Srinivasan and Marc Vanhuele
Koc University, Ozyegin University, Boston University - Questrom School of Business and HEC Paris - Marketing
Downloads 596 (73,531)

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advertising, price elasticity, mindset metrics, long-term effects, dynamic linear models, and empirical generalization

2.

Mindset Metrics in Market Response Models: An Integrative Approach

Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of pages: 13 Posted: 08 Oct 2011
Shuba Srinivasan, Marc Vanhuele and Koen Pauwels
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Downloads 459 (101,356)
Citation 3

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customer mind-set metrics, market response models, timeseries models, vector autoregressive models, forecast error

3.

Apps Appeal: Where in the World are Consumers Sensitive to Price, Ratings and Product Characteristics?

Number of pages: 52 Posted: 14 Aug 2013 Last Revised: 05 Sep 2013
Thomas Fandrich, Raoul Kübler and Koen Pauwels
Kühne Logistics University, ESSEC Business School - Marketing Department and Ozyegin University
Downloads 220 (221,999)

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apps, marketing effectiveness, emerging market, hierarchical linear model, individualism, power distance, uncertainty avoidance, masculinity, GDP, income inequality

4.

Winning Hearts, Minds and Sales: How Marketing Communication Enters the Purchase Process in Emerging and Mature Markets

International Journal of Research in Marketing 30.1 (2013): 57-68
Number of pages: 12 Posted: 07 Nov 2014
Koen Pauwels, Selin Erguncu and Gokhan Yildirim
Ozyegin University, Koc University - Marketing and Lancaster University - Lancaster University Management School
Downloads 62 (554,036)

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5.

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of Interactive Marketing, Forthcoming
Number of pages: 46 Posted: 14 Jul 2014 Last Revised: 19 Feb 2016
Robert P. Rooderkerk and Koen Pauwels
Rotterdam School of Management, Erasmus University and Ozyegin University
Downloads 61 (558,559)
Citation 4

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social media, online discussion forum, count data, content analysis, B2B

Other Papers (1)

Total Downloads: 41
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1.

Apps Appeal: Where in the World are Consumers Sensitive to Price, Ratings and Product Characteristics?

Number of pages: 57 Posted: 12 Dec 2013
Thomas Fandrich, Raoul Kübler and Koen Pauwels
Kühne Logistics University, Ozyegin University and Ozyegin University
Downloads 41

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apps, marketing effectiveness, emerging market, hierarchical linear model, individualism, power distance, uncertainty avoidance, masculinity, GDP, income inequality