Koen Pauwels

Ozyegin University

Kusbakisi Cd. No: 2

Altunizade, Uskudar

Istanbul, 34662

Turkey

SCHOLARLY PAPERS

5

DOWNLOADS

968

SSRN CITATIONS
Rank 39,923

SSRN RANKINGS

Top 39,923

in Total Papers Citations

3

CROSSREF CITATIONS

16

Scholarly Papers (5)

1.

Mindset Metrics in Market Response Models: An Integrative Approach

Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of pages: 13 Posted: 08 Oct 2011
Shuba Srinivasan, Marc Vanhuele and Koen Pauwels
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Downloads 409 (90,852)
Citation 3

Abstract:

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customer mind-set metrics, market response models, timeseries models, vector autoregressive models, forecast error

2.

Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories

HEC Paris Research Paper No. MKG-2016-1153
Number of pages: 59 Posted: 24 May 2016 Last Revised: 04 Jul 2016
Koc University, Ozyegin University, Boston University - Questrom School of Business and HEC Paris - Marketing
Downloads 293 (131,539)

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advertising, price elasticity, mindset metrics, long-term effects, dynamic linear models, and empirical generalization

3.

Apps Appeal: Where in the World are Consumers Sensitive to Price, Ratings and Product Characteristics?

Number of pages: 52 Posted: 14 Aug 2013 Last Revised: 05 Sep 2013
Thomas Fandrich, Raoul Kübler and Koen Pauwels
Kühne Logistics University, Westfälische Wilhelms-Universität Münster and Ozyegin University
Downloads 168 (222,618)

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apps, marketing effectiveness, emerging market, hierarchical linear model, individualism, power distance, uncertainty avoidance, masculinity, GDP, income inequality

4.

Winning Hearts, Minds and Sales: How Marketing Communication Enters the Purchase Process in Emerging and Mature Markets

International Journal of Research in Marketing 30.1 (2013): 57-68
Number of pages: 12 Posted: 07 Nov 2014
Koen Pauwels, Selin Erguncu and Gokhan Yildirim
Ozyegin University, Koc University - Marketing and Lancaster University - Lancaster University Management School
Downloads 51 (475,451)

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5.

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of Interactive Marketing, Forthcoming
Number of pages: 46 Posted: 14 Jul 2014 Last Revised: 19 Feb 2016
Robert P. Rooderkerk and Koen Pauwels
Rotterdam School of Management, Erasmus University and Ozyegin University
Downloads 47 (492,078)
Citation 2

Abstract:

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social media, online discussion forum, count data, content analysis, B2B

Other Papers (1)

Total Downloads: 28
1.

Apps Appeal: Where in the World are Consumers Sensitive to Price, Ratings and Product Characteristics?

Number of pages: 57 Posted: 12 Dec 2013
Thomas Fandrich, Raoul Kübler and Koen Pauwels
Kühne Logistics University, Ozyegin University and Ozyegin University
Downloads 28

Abstract:

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apps, marketing effectiveness, emerging market, hierarchical linear model, individualism, power distance, uncertainty avoidance, masculinity, GDP, income inequality