Michal Krol

University of Manchester

SCHOLARLY PAPERS

2

DOWNLOADS

2

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Why Do Retailers Advertise Store Brands Differently Across Product Categories?

The Journal of Industrial Economics, Vol. 66, Issue 3, pp. 519-569, 2018
Number of pages: 51 Posted: 22 Mar 2019
Rachel Griffith, Michal Krol and Kate Smith
Institute for Fiscal Studies (IFS), University of Manchester and Institute for Fiscal Studies (IFS)
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Abstract:

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2.

Store Brands and the Role of Advertising

CEPR Discussion Paper No. DP10877
Number of pages: 52 Posted: 13 Oct 2015
Rachel Griffith, Michal Krol and Kate Smith
Institute for Fiscal Studies (IFS), University of Manchester and Institute for Fiscal Studies (IFS)
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Abstract:

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advertising, store brands