Zoey Chen

University of Miami

Assistant Professor of Marketing

Miami, FL

United States

SCHOLARLY PAPERS

2

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Top 37,766

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SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

When, Why, and How Controversy Causes Conversation

The Wharton School Research Paper No. 4
Number of pages: 43 Posted: 03 May 2012 Last Revised: 04 Aug 2012
Zoey Chen and Jonah A. Berger
University of Miami and University of Pennsylvania - Marketing Department
Downloads 945 (25,991)
Citation 1

Abstract:

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Word of mouth, controversy, conversation, reviews

2.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 350 (93,270)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce