Kalpesh Kaushik Desai

State University of New York at Binghamton

Associate Professor

212 Academic A, School of Management

Vestal, NY 13902

United States

SCHOLARLY PAPERS

2

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Top 36,200

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2

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Scholarly Papers (2)

1.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 910 (24,339)

Abstract:

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Behavioral Pricing, Impulsive Behavior, Obesity, Self-Control

2.

Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items

Johnson School Research Paper Series No. 26-2012
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 21 Oct 2012
Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 274 (109,213)

Abstract:

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vice, virtue, impulsiveness, healthfulness, food ratings