Sandeep Vij

DAV University, Jalandhar

Associate Professor

Jalandhar-Pathankot National Highway

NH44

JALANDHAR, Punjab 144012

India

http://www.davuniversity.org

SCHOLARLY PAPERS

33

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Scholarly Papers (33)

1.

Socio-Economic and Ethical Implications of Advertising - A Perceptual Study

International Marketing Conference on Marketing & Society, April 8-10 April, 2007
Number of pages: 15 Posted: 19 Sep 2010
Raghbir Singh and Sandeep Vij
GNDU (Guru Nanak Dev University), Amritsar and DAV University, Jalandhar
Downloads 729 (33,116)

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Advertising, Targeting Children in Advertising, Use of Sex in Advertisements, Promotion of Materialism through Advertising, Use of Comparative Advertising, Ethics in Advertising, Use of Celebrities in Advertising, Economic Effects of Advertising, Public Policy on Advertising

2.

An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers

5th IIMA Conference on Marketing in Emerging Economies, January 2013
Number of pages: 19 Posted: 30 Dec 2012 Last Revised: 01 Aug 2014
Sandeep Vij and Jyoti Sharma
DAV University, Jalandhar and Lovely Professional University
Downloads 611 (41,927)

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Social Media Marketing, Social Media Behaviour, SMM Strategy

3.

Relationship between Entrepreneurial Orientation and Business Performance: A Review of Literature

The IUP Journal of Business Strategy, Vol. IX, No. 3, September 2012, pp. 17-31
Number of pages: 16 Posted: 24 Nov 2012 Last Revised: 03 Oct 2014
Sandeep Vij and Harpreet Singh Bedi
DAV University, Jalandhar and Mittal School of Business, Lovely Professional University
Downloads 402 (70,990)

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4.

Business Incubation: A Review of Research Orientations, Impacts and Determinants of Success

Proceedings of the Tenth Biennial Conference on Entrepreneurship, EDI Ahmadabad, February 20-22, 2013
Number of pages: 13 Posted: 03 Mar 2013 Last Revised: 05 Mar 2013
Sandeep Vij and Hitesh Jhanji
DAV University, Jalandhar and Lovely Professional University
Downloads 355 (82,009)

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Business Incubation, Incubation Research Orientations, Incubation Impacts, Critical Success Factors for Incubators

5.

Are Ethics Important for Competitive Intelligence Professionals?

Amity Competitive Intelligence Conference (ACIC-2012) on 'Competitive Intelligence for Organizational Success', Amity University, Noida, India, March 6, 2012
Number of pages: 14 Posted: 09 Mar 2012 Last Revised: 03 Oct 2014
Ravinder Singh and Sandeep Vij
Lovely Professional University and DAV University, Jalandhar
Downloads 302 (98,271)

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6.

Social Media Marketing Strategy: A Case Study of AGTS

15th Annual Convention of Strategic Management Forum, IIM Indore, May 2012
Number of pages: 9 Posted: 30 Dec 2012 Last Revised: 01 Jan 2013
Sandeep Vij
DAV University, Jalandhar
Downloads 281 (106,161)

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Social Media Marketing, SMM Strategies, Social Networking

7.

Are You Using Social Media for Marketing?

North India's Business & Trade, Vol.1, No. 2, pp. 50-51, 2012
Number of pages: 2 Posted: 15 Apr 2012 Last Revised: 17 Apr 2012
Sandeep Vij
DAV University, Jalandhar
Downloads 178 (165,760)

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8.

Dimensions of Consumers’ Advertising Beliefs in India

Indian Journal of Marketing, Vol. 41, No. 3, March 2011, 21-32
Number of pages: 23 Posted: 19 Sep 2010 Last Revised: 09 Mar 2017
Raghbir Singh and Sandeep Vij
GNDU (Guru Nanak Dev University), Amritsar and DAV University, Jalandhar
Downloads 170 (172,700)

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Advertising Belief Dimensions, Indian Consumers’ Attitude Toward Advertising, Factor Analysis

9.

Transforming Education,Transforming India: The Lovely Journey

Proceedings of 13th Annual Convention of Strategic Management Forum (SMF), Indian Institute of Management, Lucknow (IIML), Noida Campus, May 27-29, 2010
Number of pages: 18 Posted: 19 Sep 2010
Sandeep Vij
DAV University, Jalandhar
Downloads 161 (180,856)

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10.

Psychographic Segmentation Based on Belief Factors Underlying Attitude toward Advertising in General

International Journal for Management Research, Vol. 1, Issue 4, 2012, pp. 17-28
Number of pages: 12 Posted: 24 Dec 2011 Last Revised: 21 Sep 2016
Sandeep Vij
DAV University, Jalandhar
Downloads 153 (188,876)

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Psychographic Segmentation, Cluster Analysis, Attitude toward Advertising in General

11.

Public Attitude Toward Advertising: An Empirical Study of Northern India

The ICFAI Journal of Marketing Management, Vol. 7, No. 1, pp. 49-66, 2008
Number of pages: 24 Posted: 20 Sep 2010
Raghbir Singh and Sandeep Vij
GNDU (Guru Nanak Dev University), Amritsar and DAV University, Jalandhar
Downloads 139 (204,201)

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Attitude toward advertising in general (Ag) , Attitude toward the Institution of Advertising, Attitude toward the Instrument of Advertising

12.

Ethical Orientation of Managers in Insurance Industry in India

International Conference on Business Ethics & Human Values, 2010
Number of pages: 15 Posted: 26 Dec 2010
Sandeep Vij, Ritika Sharma and Parneet Kaur
DAV University, Jalandhar, INC-ASIM and Punjabi University - School of Management Studies
Downloads 133 (211,574)

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Ethical Orientation, Ethical Ideologies, Ethics Positions Theory, Insurance Managers

13.

Knowledge Management Orientation Model – An Empirical Study

National Conference on Knowledge Management, December 2004
Number of pages: 17 Posted: 01 May 2011
Sandeep Vij and Divya Sharma
DAV University, Jalandhar and affiliation not provided to SSRN
Downloads 98 (263,950)

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Knowledge Management Orientation, Knowledge Management Inventory, Innovation, Learning, Knowledge Sharing, IT Orientation

14.

Role of SGFI in Empowerment of Children - A Case of Identification and Rehabilitation of Child Labour

SMF-IIMA International Conference on Challenges to Inclusive Growth in the Emerging Economies, 2010
Number of pages: 12 Posted: 26 Dec 2010
Sandeep Vij, Ritika Sharma and Rajnish Sharma
DAV University, Jalandhar, INC-ASIM and Punjab Technical University - CT Group of Institutions
Downloads 93 (273,035)

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NGO, SGFI, Child Labour, SMEs, Sports Industry

15.

Transforming Small and Medium Enterprises - The Cluster Development Approach

Proceedings of PCMA National Conference on Restructuring Business Organisations, February 2005
Number of pages: 8 Posted: 10 Apr 2011
Sandeep Vij
DAV University, Jalandhar
Downloads 82 (295,271)

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SMEs, Cluster Development Approach, Cluster Development in India

16.

Dynamics of a Digital Advertising Campaign

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 7 Posted: 31 Dec 2018
Girish Taneja and Sandeep Vij
DAV University and DAV University, Jalandhar
Downloads 68 (328,518)

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Digital Advertising, Social Media Marketing, Search Engine Advertising, Digital Marketing

17.

Outsourcing: From BPO to KPO (Indian Kaleidoscope)

Proceedings of National Seminar on Strategic Outsourcing, December 2005
Number of pages: 11 Posted: 10 Apr 2011
Sandeep Vij
DAV University, Jalandhar
Downloads 58 (356,125)

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Outsourcing, BPO, KPO, India

18.

Identifying and Assessing Knowledge Management Practices

National Seminar on Issues and Challenges in Contemporary Management, April 2004
Number of pages: 13 Posted: 01 May 2011
Sandeep Vij and Divya Sharma
DAV University, Jalandhar and affiliation not provided to SSRN
Downloads 53 (371,555)

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Knowledge Management Orientation, Knowledge Management Inventory, Innovation, Learning, Knowledge Sharing, IT Orientation

19.

Knowledge Sharing - The Core of Knowledge Management

M-World, Journal of Ludhiana Management Association, pp.16-18, Vol. 2, Issue 1, January-March 2002
Number of pages: 3 Posted: 21 Apr 2013
Sandeep Vij
DAV University, Jalandhar
Downloads 48 (388,027)

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Knowledge Management, Knowledge Sharing, Tacit Knowledge

20.

Linking Entrepreneurial Orientation and Business Performance: Mediating Role of Knowledge Management Orientation

Pacific Business Review International, Vol.10, No.8, pp. 174-183.
Number of pages: 10 Posted: 23 Apr 2018
Rayees Farooq and Sandeep Vij
Lovely Professional University and DAV University, Jalandhar
Downloads 37 (428,612)

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Entrepreneurial Orientation, Knowledge Management Orientation, Knowledge Sharing Orientation, Learning Orientation, IT Orientation and Business Performance

21.

A Study of Identifying the Emotional Competence of Indian Salespeople

The IUP Journal of Marketing Management, Vol. IX, No. 3, pp. 24-40, August 2010
Number of pages: 17 Posted: 16 Sep 2010 Last Revised: 23 Sep 2014
DAV University, Jalandhar, INC-ASIM and Panjab University
Downloads 34 (440,855)

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Emotional Competence, Salespeople, EC proficiencies, India, EC skills of the Indian salespeople, Ironic Perspective, Authentic Dealing, Empathy with Customers, Emotional Acceptability, Ethical Emotional Flexibility, Self Presentations

22.

Antecedents and Consequences of Frugal Innovation - A Conceptual Model

Bedi, H. S., and Vij., S. (2016), “Antecedents and Consequences of Frugal Innovation: A Conceptual Model” in K. Ghuman, A. Sharma, and A. Garg (Ed.), Indian Management: Proceeding of International Conference on Indian Management. Thapar University, 2016 (pp. 253-269), Bloomsbury: India.
Number of pages: 20 Posted: 27 Feb 2017 Last Revised: 29 Nov 2017
Harpreet Singh Bedi and Sandeep Vij
Mittal School of Business, Lovely Professional University and DAV University, Jalandhar
Downloads 27 (473,347)

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Frugal Innovation, Jugaad, Bottom of Pyramid, Business Performance

23.

Predictors of Attitude Toward Advertising – An Empirical Study of North Indian Consumers

Abhigyān, Vol. XXXI, No. 3, October-December 2013, pp. 53-63.
Number of pages: 11 Posted: 06 Dec 2013 Last Revised: 01 Oct 2014
Sandeep Vij
DAV University, Jalandhar
Downloads 24 (489,443)

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Attitude-toward-Advertising-in-General, Multiple Regression, Dummy Variables, Advertising in India

24.

Experiential Learning Through Business Simulation Game in Strategic Management

20th Annual Convention of Strategic Management Forum, “Strategy, Innovation and Entrepreneurship Curriculum in the Era of Disruption”, 25-27 December 2018, Indian Institute of Management Tiruchirapalli ( IIM Trichy).
Number of pages: 6 Posted: 17 Jan 2019
Sandeep Vij and Rajnish Sharma
DAV University, Jalandhar and Punjab Technical University - CT Group of Institutions
Downloads 19 (517,662)

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Experiential Learning, Business Simulation, Pedagogy in Strategic Management

25.

Implications of Infosys and Tata Cases for Corporate Governance in India

International Conference on ‘Strategic Management: Delivering Business Goals’, University Business School (UBS), Panjab University, Chandigarh, India.
Number of pages: 16 Posted: 04 Apr 2019
Surbhi and Sandeep Vij
DAV University and DAV University, Jalandhar
Downloads 7 (588,682)

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Corporate Governance, Infosys Ltd., Tata Group, Securities and Exchange Board of India

26.

Transforming Tacit Knowledge into Explicit Knowledge for Delivering Business Goals

International Conference on ‘Strategic Management: Delivering Business Goals’, University Business School (UBS), Panjab University, Chandigarh, India.
Number of pages: 21 Posted: 04 Apr 2019
Nisha Kainth and Sandeep Vij
DAV University, Jalandhar and DAV University, Jalandhar
Downloads 6 (594,983)

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Tacit Knowledge, Explicit Knowledge, Knowledge Management, Conversion of Tacit Knowledge into Explicit Knowledge, Knowledge Management Orientation

27.

Communities of Practice: An Engine of Social Capital and Business Performance

International Conference on ‘Strategic Management: Delivering Business Goals’, University Business School (UBS), Panjab University, Chandigarh, India.
Number of pages: 14 Posted: 04 Apr 2019
Amit Kumar Sharma and Sandeep Vij
Lovely Professional University and DAV University, Jalandhar
Downloads 5 (601,389)

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Communities of Practice, Social Capital, Balanced Scorecard, Business Performance

28.

The Interface of Corporate Governance with M&A: Research Themes

The IUP Journal of Business Strategy, Vol. XV, No. 3, September 2018, pp. 19-38
Posted: 19 Jan 2019 Last Revised: 14 Mar 2019
Surbhi and Sandeep Vij
DAV University and DAV University, Jalandhar

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29.

Moderating Variables in Business Research

The IUP Journal of Business Strategy, Vol. XIV, No. 4, December 2017, pp. 34-54
Posted: 09 Aug 2018
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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30.

Moderating Effect of Firm Size on the Relationship between IT Orientation and Business Performance

The IUP Journal of Knowledge Management, Vol. XIV, No. 4, October 2016, pp. 34-52
Posted: 10 Nov 2017 Last Revised: 17 Apr 2018
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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31.

The Relationship between Learning Orientation and Business Performance: Do Smaller Firms Gain More from Learning Orientation?

The IUP Journal of Knowledge Management, Vol. XIII, No. 4, October 2015, pp. 7-28
Posted: 05 Jan 2016
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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32.

Multi-Group Moderation Analysis for Relationship between Knowledge Sharing Orientation and Business Performance

International Journal of Knowledge Management (IJKM), 10(3), 36-53. doi:10.4018/ijkm.2014070103
Posted: 06 Apr 2015
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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Business Performance, Knowledge Sharing Orientation, Moderation Analysis, Multi-Group, SEM

Knowledge Sharing Orientation and Its Relationship with Business Performance: A Structural Equation Modeling Approach

The IUP Journal of Knowledge Management, Vol. XII, No.3, pp.17-41
Posted: 23 Sep 2014
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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Knowledge Sharing Orientation, Business Performance, SEM, Moderation, Firm Size

Knowledge Sharing Orientation and its Relationship with Business Performance: A Structural Equation Modeling Approach

The IUP Journal of Knowledge Management, Vol. XII, No. 3, July 2014, pp. 17-41
Posted: 09 Apr 2015
Sandeep Vij and Rayees Farooq
DAV University, Jalandhar and Lovely Professional University

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