Sang-Hyun Kim

Michigan State University

East Lansing, MI 48824-1122

United States

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Screening Loss Averse Consumers

Number of pages: 51 Posted: 19 Sep 2010
Jong-Hee Hahn, Jinwoo Kim, Sang-Hyun Kim and Jihong Lee
Yonsei University - Department of Economics, Yonsei University, Michigan State University and Seoul National University
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Abstract:

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Reference-dependent preferences, loss aversion, price discrimination, screening menu, pooling menu