John R. Howell

Pennsylvania State University - Department of Marketing

Assistnat Professor

University Park , PA 16802-3306

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 28,185

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Top 28,185

in Total Papers Downloads

1,224

CITATIONS
Rank 45,209

SSRN RANKINGS

Top 45,209

in Total Papers Citations

3

Scholarly Papers (5)

1.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Vanderbilt University, The Modellers, LLC, Pennsylvania State University - Department of Marketing, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 263 (73,666)
Citation 1

Abstract:

Hierarchical Bayes, Choice Model, Substitution

2.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University - Department of Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 222 (75,440)

Abstract:

patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

3.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University - Department of Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 206 (97,959)
Citation 1

Abstract:

product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

4.

Choice Models with Fixed Costs

Fisher College of Business Working Paper
Number of pages: 48 Posted: 28 Mar 2012 Last Revised: 11 Jun 2013
John R. Howell and Greg M. Allenby
Pennsylvania State University - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 132 (143,724)
Citation 1

Abstract:

Data Augmentation, Utility Theory, Estimation, Fixed Costs

5.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Pennsylvania State University - Department of Marketing, University of Iowa - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 100 (128,272)

Abstract:

Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets