John R. Howell

Brigham Young University - Marriott School of Business

Provo, UT 84602

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 31,523

SSRN RANKINGS

Top 31,523

in Total Papers Downloads

1,891

SSRN CITATIONS
Rank 25,635

SSRN RANKINGS

Top 25,635

in Total Papers Citations

29

CROSSREF CITATIONS

8

Scholarly Papers (6)

1.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 491 (71,167)
Citation 5

Abstract:

Loading...

patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

2.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Brigham Young University - Marriott School, The Modellers, LLC, Brigham Young University - Marriott School of Business, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 421 (85,583)
Citation 12

Abstract:

Loading...

Hierarchical Bayes, Choice Model, Substitution

3.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 325 (114,789)
Citation 13

Abstract:

Loading...

product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

4.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Brigham Young University - Marriott School of Business, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 259 (145,590)
Citation 5

Abstract:

Loading...

Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

5.

Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models

Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 28 Sep 2019
John R. Howell and Greg M. Allenby
Brigham Young University - Marriott School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 255 (147,826)
Citation 5

Abstract:

Loading...

Utility Theory, Bayesian Estimation, Nonlinear Pricing, Tied Goods, Platform Goods, multi-homing

6.

Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 51 Posted: 16 Aug 2017 Last Revised: 06 Aug 2019
John R. Howell, Peter Ebbes, John Liechty and Porter Jenkins
Brigham Young University - Marriott School of Business, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
Downloads 140 (252,644)
Citation 1

Abstract:

Loading...

Multinomial Logit, Conjoint Analysis, Data Quality, Finite Mixture Models