John R. Howell

Brigham Young University - Marriott School of Business

Provo, UT 84602

United States

SCHOLARLY PAPERS

6

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Top 28,827

in Total Papers Downloads

1,757

SSRN CITATIONS
Rank 27,117

SSRN RANKINGS

Top 27,117

in Total Papers Citations

19

CROSSREF CITATIONS

10

Scholarly Papers (6)

1.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 454 (68,196)
Citation 2

Abstract:

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patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

2.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Brigham Young University - Marriott School, The Modellers, LLC, Brigham Young University - Marriott School of Business, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 410 (77,104)
Citation 9

Abstract:

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Hierarchical Bayes, Choice Model, Substitution

3.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 307 (107,026)
Citation 10

Abstract:

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product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

4.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Brigham Young University - Marriott School of Business, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 247 (134,552)
Citation 4

Abstract:

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Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

5.

Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models

Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 28 Sep 2019
John R. Howell and Greg M. Allenby
Brigham Young University - Marriott School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 233 (142,415)
Citation 4

Abstract:

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Utility Theory, Bayesian Estimation, Nonlinear Pricing, Tied Goods, Platform Goods, multi-homing

6.

Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 51 Posted: 16 Aug 2017 Last Revised: 06 Aug 2019
John R. Howell, Peter Ebbes, John Liechty and Porter Jenkins
Brigham Young University - Marriott School of Business, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
Downloads 106 (275,248)
Citation 1

Abstract:

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Multinomial Logit, Conjoint Analysis, Data Quality, Finite Mixture Models