Nimish Rustagi

HEC Paris - Marketing

Paris

France

  • HEC Paris - Marketing

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Undermining the Restorative Potential of Compensatory Consumption: A Product's Explicit Identity Connection Impedes Self-Repair

HEC Paris Research Paper No. MKG-2018-1292
Number of pages: 61 Posted: 20 Aug 2018
Nimish Rustagi and L. J. Shrum
HEC Paris - Marketing and HEC Paris
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Abstract:

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Self-concept; compensatory consumption; materialism; self-threat; self-discrepancy