Kardeljeva ploscad 17
Ljubljana, 1000
Slovenia
University of Ljubljana - Faculty of Economics
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brand identity, brand concept, Slovenia, tourism destination branding, perception
customer-based brand equity for a tourism destination, tourism destination brand, image, awareness, loyalty
brand, country, place, identity, stakeholders
brand, brand identity, brand experts, marketing communications, Slovenia
startups, branding, brand, lean, model, SBFunnel, in-depth interviews
customer-based brand equity, tourism destination, brand, structural equation modeling
destination, brand, customer perspective, renewal visitors, repeat visitors
customer-based brand equity, tourism destination, tourist behavior, exploratory research, in-depth interviews
brand, destination, image, tourist, customer-based brand equity
internationalization, SMEs, resources, international entrepreneurship
destination image, image of Slovenia as a tourism destination, destination brand, marketing strategies, tourism representatives
revitalization; rejuvenation; brand aging; strategies of brand revitalization
branding, startup, story, innovation
brand, country, locals, Slovenia, I feel Slovenia
brand, country, Slovenia, identity, Delphi method, I feel Slovenia, opinion leaders
brand, place, stakeholders, Slovenia, I feel Slovenia
notranji branding, blagovna znamka, čustvena navezanost zaposlenih, uresničitev blagovne znamke, presežna vrednost za porabnike, internal branding, brand, employee emotional attachment, brand performance, superior customer value
image of a destination, measuring image, image of Slovenia as a tourist destination, competitiveness of the destination, source of competitive advantage, growth, discriminant analysis, Mann-Whitney U test
customer’s evaluation, tourism destination, brand, previous visitation, Slovenia
brand, conceptualisation, strategy
Top management’s brand-oriented leadership; Employee brand knowledge; Employee-brand fit; Psychological contract; Brand commitment
notranji branding, blagovna znamka, ravnanje z ljudmi pri delu, notranje trženje, internal branding, brand, human resource management, internal marketing
internationalization, SMEs, firm size, firm age at entry, firm-level resources
