Kardeljeva ploscad 17
Ljubljana, 1000
Slovenia
University of Ljubljana - Faculty of Economics
SSRN RANKINGS
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brand identity, brand concept, Slovenia, tourism destination branding, perception
customer-based brand equity for a tourism destination, tourism destination brand, image, awareness, loyalty
brand, country, place, identity, stakeholders
brand, brand identity, brand experts, marketing communications, Slovenia
startups, branding, brand, lean, model, SBFunnel, in-depth interviews
customer-based brand equity, tourism destination, brand, structural equation modeling
destination, brand, customer perspective, renewal visitors, repeat visitors
customer-based brand equity, tourism destination, tourist behavior, exploratory research, in-depth interviews
brand, destination, image, tourist, customer-based brand equity
internationalization, SMEs, resources, international entrepreneurship
destination image, image of Slovenia as a tourism destination, destination brand, marketing strategies, tourism representatives
revitalization; rejuvenation; brand aging; strategies of brand revitalization
brand, country, locals, Slovenia, I feel Slovenia
brand, country, Slovenia, identity, Delphi method, I feel Slovenia, opinion leaders
brand, place, stakeholders, Slovenia, I feel Slovenia
branding, startup, story, innovation
notranji branding, blagovna znamka, čustvena navezanost zaposlenih, uresničitev blagovne znamke, presežna vrednost za porabnike, internal branding, brand, employee emotional attachment, brand performance, superior customer value
image of a destination, measuring image, image of Slovenia as a tourist destination, competitiveness of the destination, source of competitive advantage, growth, discriminant analysis, Mann-Whitney U test
customer’s evaluation, tourism destination, brand, previous visitation, Slovenia
brand, conceptualisation, strategy
Top management’s brand-oriented leadership; Employee brand knowledge; Employee-brand fit; Psychological contract; Brand commitment
notranji branding, blagovna znamka, ravnanje z ljudmi pri delu, notranje trženje, internal branding, brand, human resource management, internal marketing
internationalization, SMEs, firm size, firm age at entry, firm-level resources
