Maja Konecnik Ruzzier

University of Ljubljana - Faculty of Economics

Kardeljeva ploscad 17

Ljubljana, 1000

Slovenia

  • University of Ljubljana - Faculty of Economics

SCHOLARLY PAPERS

26

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70

Scholarly Papers (26)

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1.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Maja Konecnik Ruzzier and Frank M. Go
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 734 (40,049)

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brand identity, brand concept, Slovenia, tourism destination branding, perception

2.

Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View

Managing Global Transitions. 11(1), 61-78, 2013
Number of pages: 18 Posted: 28 Nov 2013
Nusa Petek and Maja Konecnik Ruzzier
University of Ljubljana and University of Ljubljana - Faculty of Economics
Downloads 597 (52,680)

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brand, brand identity, brand experts, marketing communications, Slovenia

3.

Startup Branding Funnel: A New Approach for Developing Startup Brands

Singapore: Global Science and Technology Forum (GSTF), 2015, pp. 32-34. , In: Proceedings of the 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), 5th Annual International Conference on Innovation and Entrepreneurship (IE 2015), Singapore, 14th-15th December 2015
Number of pages: 4 Posted: 22 Aug 2017
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 533 (60,748)

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startups, branding, brand, lean, model, SBFunnel, in-depth interviews

4.

Customer-Based Brand Equity for a Destination

Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Number of pages: 24 Posted: 16 Mar 2013
Maja Konecnik Ruzzier and William C. Gartner
University of Ljubljana - Faculty of Economics and University of Minnesota - Minneapolis
Downloads 508 (64,545)
Citation 2

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customer-based brand equity for a tourism destination, tourism destination brand, image, awareness, loyalty

5.

Developing and Applying a Place Brand Identity Model: The Case of Slovenia

Journal of Business Research, Vol. 66, No. 1, 2013
Number of pages: 17 Posted: 30 Dec 2012 Last Revised: 17 Mar 2013
Maja Konecnik Ruzzier and Leslie de Chernatony
University of Ljubljana - Faculty of Economics and University of Lugano
Downloads 507 (64,698)
Citation 1

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brand, country, place, identity, stakeholders

6.

The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study

Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Number of pages: 16 Posted: 15 Mar 2013
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 300 (118,875)
Citation 1

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customer-based brand equity, tourism destination, brand, structural equation modeling

7.

Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market

Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481
Number of pages: 18 Posted: 16 Mar 2013
William C. Gartner and Maja Konecnik Ruzzier
University of Minnesota - Minneapolis and University of Ljubljana - Faculty of Economics
Downloads 282 (126,863)

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destination, brand, customer perspective, renewal visitors, repeat visitors

8.

Startup Branding: Empirical Evidence Among Slovenian Startups

Managing Global Transitions, 2018, 16(1), pp. 79-94.
Number of pages: 16 Posted: 29 Oct 2018
Matej Rus, Maja Konecnik Ruzzier and Mitja Ruzzier
University of Maribor, University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 238 (150,588)

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branding, startup, story, innovation

9.

Evaluating Slovenia’s Image as a Tourism Destination: Self-Analysis Process Towards Building a Destination Brand

Journal of Brand Management, 2004, vol. 11, no. 4, pp. 307-316
Number of pages: 13 Posted: 18 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 179 (196,122)
Citation 2

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10.

Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination

Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Number of pages: 12 Posted: 14 Mar 2013 Last Revised: 17 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 172 (203,024)
Citation 2

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customer-based brand equity, tourism destination, tourist behavior, exploratory research, in-depth interviews

11.

Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination

The IUP Journal of Brand Management, Vol. XI, No. 1, March 2014, pp. 30-46
Number of pages: 19 Posted: 24 Sep 2014 Last Revised: 27 Sep 2014
Maja Konecnik Ruzzier, Bostjan Antoncic and Mitja Ruzzier
University of Ljubljana - Faculty of Economics, University of Ljubljana and University of Primorska
Downloads 157 (219,412)
Citation 1

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12.

Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination

Economic Research, 2010, vol. 23, no. 3, pp. 24-42
Number of pages: 19 Posted: 15 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 134 (249,515)

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brand, destination, image, tourist, customer-based brand equity

13.

Slovenia as a Tourism Destination: Differences in Image Evaluations Perceived by Tourism Representatives from Closer and More Distant Markets

Economic and Business Review, 2005, Vol. 7, No. 3, pp. 261-282
Number of pages: 22 Posted: 18 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 121 (269,495)

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destination image, image of Slovenia as a tourism destination, destination brand, marketing strategies, tourism representatives

14.

A Modern Approach to Brand Conceptualisation

Transformations in Business and Economics, vol. 12, no. 3 (30), pp. 121-134.
Number of pages: 20 Posted: 22 Aug 2017
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 120 (271,098)

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brand, conceptualisation, strategy

15.

Resource-Based Approach to Internationalization of SMEs: Differences in Resource Bundles between Internationalized and Non-Internationalized Companies

Zagreb International Review for Economics and Business (ZIREB), 2006, Vol. 9, No. 2, pp. 95-116
Number of pages: 22 Posted: 15 Mar 2013
Mitja Ruzzier, Bostjan Antoncic and Maja Konecnik Ruzzier
University of Primorska, University of Primorska and University of Ljubljana - Faculty of Economics
Downloads 108 (292,037)

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internationalization, SMEs, resources, international entrepreneurship

16.

Incorporating Sustainability in Branding: I Feel Slovenia

The IUP Journal of Brand Management, Vol. XII, No. 1, March 2015, pp. 7-21
Number of pages: 12 Posted: 08 Oct 2015 Last Revised: 18 Aug 2017
Maja Konecnik Ruzzier, Nusa Petek and Mitja Ruzzier
University of Ljubljana - Faculty of Economics, University of Ljubljana and University of Primorska
Downloads 97 (313,829)

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17.

Brand Revitalization: Don’t Let Your Brands Turn into Sleepyheads

Central European Business Review, 2015, vol. 4, no. 2, pp. 5-11.
Number of pages: 7 Posted: 22 Aug 2017
Ziva Kolbl, Maja Konecnik Ruzzier and Tomaz Kolar
University of Ljubljana - Department of Marketing, University of Ljubljana - Faculty of Economics and University of Ljubljana - Department of Marketing
Downloads 75 (366,957)

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revitalization; rejuvenation; brand aging; strategies of brand revitalization

18.

Country Brand I Feel Slovenia: First Response from Locals

Economic Research, 2012, vol. 25, no. 2, pp. 465-484
Number of pages: 20 Posted: 14 Mar 2013
Maja Konecnik Ruzzier and Nusa Petek
University of Ljubljana - Faculty of Economics and University of Ljubljana
Downloads 67 (390,322)

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brand, country, locals, Slovenia, I feel Slovenia

19.

The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia

Tourism Review, 2002, Vol. 57, No. 1 & 2, pp. 6-12
Number of pages: 7 Posted: 18 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 61 (409,431)

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image of a destination, measuring image, image of Slovenia as a tourist destination, competitiveness of the destination, source of competitive advantage, growth, discriminant analysis, Mann-Whitney U test

20.

Developing Brand Identity for Slovenia with Opinion Leaders

Baltic Journal of Management, 2012, Vol. 7, No. 2, pp. 124-142
Number of pages: 21 Posted: 16 Mar 2013
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Downloads 61 (409,431)

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brand, country, Slovenia, identity, Delphi method, I feel Slovenia, opinion leaders

21.

The Importance of Diverse Stakeholders in Place Branding: The Case of I Feel Slovenia

Anatolia. An International Journal of Tourism and Hospitality Research, Vol. 23, No. 1, pp. 49-60, 2012
Number of pages: 24 Posted: 24 Mar 2013
Maja Konecnik Ruzzier and Nusa Petek
University of Ljubljana - Faculty of Economics and University of Ljubljana
Downloads 60 (412,737)
Citation 1

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brand, place, stakeholders, Slovenia, I feel Slovenia

22.

Internal Branding Process: Exploring the Role of Mediators in Top Management's Leadership – Commitment Relationship

International Journal of Hospitality Management, Apr. 2016, vol. 54, pp. 1-11
Number of pages: 23 Posted: 22 Aug 2017
Katja Terglav, Maja Konecnik Ruzzier and Robert Kase
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 52 (441,207)

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Top management’s brand-oriented leadership; Employee brand knowledge; Employee-brand fit; Psychological contract; Brand commitment

23.

The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165
Number of pages: 21 Posted: 15 Mar 2013
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 51 (444,834)

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customer’s evaluation, tourism destination, brand, previous visitation, Slovenia

24.

Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)

Economic and Business Review, 2013, 15(2), 97-118
Number of pages: 22 Posted: 15 Jan 2014
Katja Terglav, Robert Kase and Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 47 (460,609)

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notranji branding, blagovna znamka, čustvena navezanost zaposlenih, uresničitev blagovne znamke, presežna vrednost za porabnike, internal branding, brand, employee emotional attachment, brand performance, superior customer value

25.

On the Relationship between Firm Size, Resources, Age at Entry and Internationalization: The Case of Slovenian SMEs

Journal of Business Economics and Management, 2015, vol. 16, no. 1, pp. 52-73
Number of pages: 16 Posted: 22 Aug 2017
Mitja Ruzzier and Maja Konecnik Ruzzier
University of Primorska and University of Ljubljana - Faculty of Economics
Downloads 40 (490,685)
Citation 1

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internationalization, SMEs, firm size, firm age at entry, firm-level resources

26.

Uresničevanje notranjega brandinga: razvoj konceptualnega modela (Internal Branding Implementation: Developing A Conceptual Model)

Management, 2012, 7 (4), 309-329
Number of pages: 21 Posted: 15 Jan 2014
Katja Terglav, Robert Kase and Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 29 (545,507)

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notranji branding, blagovna znamka, ravnanje z ljudmi pri delu, notranje trženje, internal branding, brand, human resource management, internal marketing