Marius Florin Niculescu

Georgia Institute of Technology - Scheller College of Business

Assistant Professor of IT Management

800 West Peachtree St.

Atlanta, GA 30308

United States

http://scheller.gatech.edu/directory/faculty/niculescu/index.html

  • Georgia Institute of Technology - Scheller College of Business

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    • Tel: 404-385-3105
SCHOLARLY PAPERS

12

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Scholarly Papers (12)

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1.

Optimal Consumer Network Structure Formation Under Network Effects: Seeds Controllability and Visibility

NET Institute Working Paper No. 11-07
Number of pages: 38 Posted: 24 Nov 2011
Yifan Dou, Marius Florin Niculescu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 152 (372,006)

Abstract:

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network effects, software, seeding, adoption sequencing, price discrimination

2.

The Adoption of Multi-Generational Platforms in the Presence of Intergenerational Services

NET Institute Working Paper No. 12-17, revised July 2013
Number of pages: 32 Posted: 07 Nov 2012 Last Revised: 27 Oct 2015
Il-Horn Hann, Byungwan Koh and Marius Florin Niculescu
University of Maryland - Decision and Information Technologies Department, Korea University and Georgia Institute of Technology - Scheller College of Business
Downloads 113 (468,145)

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Platforms, multi-generation diffusion, backward compatibility of services, lease on life, network economics

3.

Economics of Ransomware: Risk Interdependence and Large-Scale Attacks

Posted: 03 Apr 2019 Last Revised: 19 May 2023
Terrence August, Duy Dao, Duy Dao and Marius Florin Niculescu
University of California, San Diego (UCSD) - Rady School of Management, University of Calgary - Haskayne School of BusinessUniversity of California, San Diego (UCSD) - Rady School of Management and Georgia Institute of Technology - Scheller College of Business

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software security, software patching, ransomware, large-scale cyberattacks, network externalities, interdependent risk

4.

Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects

Information Systems Research, 2018, Vol. 29, No. 2, pp. 498-519
Posted: 16 Sep 2016 Last Revised: 10 Sep 2018
Marius Florin Niculescu, D. J. Wu and Lizhen Xu
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Ernest Scheller Jr. College of Business and Georgia Institute of Technology - Scheller College of Business

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platform economics, openness, intellectual property, network effects, competition, co-opetition, absorptive capacity, software

5.

The Double-Edged Sword of Backward Compatibility: The Adoption of Multi-Generational Platforms in the Presence of Intergenerational Services

Information Systems Research, 2016, Vol. 27(1), pp. 112-130
Posted: 02 Dec 2014 Last Revised: 12 Jun 2017
Il-Horn Hann, Byungwan Koh and Marius Florin Niculescu
University of Maryland - Decision and Information Technologies Department, Korea University and Georgia Institute of Technology - Scheller College of Business

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Platform economics, multi-generation diffusion, backward compatibility, lease on life, network economics

6.

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Information Systems Research, Vol. 24, No. 1, pp. 164-185, 2013
Posted: 13 Nov 2012 Last Revised: 27 Oct 2015
Yifan Dou, Marius Florin Niculescu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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social commerce and social media, network effects, social interactions, seeding, adoption process, digital goods and services

7.

Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud

Management Information Systems Quarterly, 2018, Vol. 42, No. 3, pp. 961-978
Posted: 23 Oct 2012 Last Revised: 10 Sep 2018
German Retana, Chris Forman, Sri Narasimhan, Marius Florin Niculescu and D. J. Wu
INCAE Business School, Cornell University - Charles H. Dyson School of Applied Economics and Management, Scheller College of Business, Georgia Tech, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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IT service, organizational learning, IT use, cloud computing, Infrastructure-as-a-Service, technology support, service strategies

8.

The Influence of Software Process Maturity and Customer Error Reporting on Software Release and Pricing

Management Science, 2013, Vol. 59, No. 12, pp. 2702-2726
Posted: 17 Nov 2011 Last Revised: 27 Oct 2015
Terrence August and Marius Florin Niculescu
University of California, San Diego (UCSD) - Rady School of Management and Georgia Institute of Technology - Scheller College of Business

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software quality, software reliability, software economics, software process maturity, network effects, software error reporting, diffusion of innovation, CMM, software release, software pricing

9.

Cloud Implications on Software Network Structure and Security Risks

Information Systems Research, 2014, Vol. 25, No. 3, pp. 489-510
Posted: 27 Sep 2011 Last Revised: 27 Oct 2015
Terrence August, Marius Florin Niculescu and Hyoduk Shin
University of California, San Diego (UCSD) - Rady School of Management, Georgia Institute of Technology - Scheller College of Business and University of California, San Diego (UCSD) - Rady School of Management

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software as a service, SaaS, security, economics of information systems, network externalities, software patching, security risk

10.

Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects

Information Systems Research, 2012, Vol. 23, No. 4, pp. 1322-1341
Posted: 22 Jun 2011 Last Revised: 27 Oct 2015
Marius Florin Niculescu, Hyoduk Shin and Seungjin Whang
Georgia Institute of Technology - Scheller College of Business, University of California, San Diego (UCSD) - Rady School of Management and Stanford Graduate School of Business

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Subscription-Based IT Services, Consumer Utility Models, Consumer Information Awareness, Network Effects, Sticky Behavior, Adoption Delay

11.

Economics of Free Under Perpetual Licensing: Implications for the Software Industry

Information Systems Research, 2014, Vol. 25, No. 1, pp. 173-199
Posted: 29 May 2011 Last Revised: 27 Oct 2015
Marius Florin Niculescu and D. J. Wu
Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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software markets, freemium business models, economics of IS, software diffusion and adoption, software versioning, seeding strategies, product sampling

12.

Codiffusion of Wireless Voice and Data Services: An Empirical Analysis of the Japanese Mobile Telecommunications Market

Information Systems Research, 2012, Vol. 23, No. 1, pp. 260-279
Posted: 25 Sep 2010 Last Revised: 27 Oct 2015
Marius Florin Niculescu and Seungjin Whang
Georgia Institute of Technology - Scheller College of Business and Stanford Graduate School of Business

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Wireless Telecommunication Markets, Mobile Internet, Stand-Alone and Add-On Services, Network And Imitation Effects, Codiffusion of Contingent IT Products and Services