Bagus Adi Luthfi

University of Indonesia (UI)

Teaching Assistant

Depok, West Java 16424

Indonesia

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Scholarly Papers (1)

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Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

ASEAN Marketing Journal, Vol. 3, No. 1, June 2011 , Presented partially in the 5th International Conference on Business and Management Research, 2010
Number of pages: 12 Posted: 25 Sep 2010 Last Revised: 08 Feb 2012
Bagus Adi Luthfi and Imam Salehudin
University of Indonesia (UI) and University of Indonesia (UI) - Department of Management
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Abstract:

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Purchase Behavior, Halal Label, Muslim Consumer