Rik Pieters

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Consumer Evaluation of Copycat Brands: The Effect of Imitation Type

International Journal of Research in Marketing, Forthcoming
Number of pages: 40 Posted: 04 May 2012
Femke van Horen and Rik Pieters
VU University Amsterdam and affiliation not provided to SSRN
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Abstract:

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Copycat Brands, Type of Imitation, Similarity, Trademark Infringement