James M. Leonhardt

New Mexico State University - Department of Marketing

Assistant Professor

United States

  • New Mexico State University - Department of Marketing

SCHOLARLY PAPERS

8

DOWNLOADS

1,181

TOTAL CITATIONS

4

Scholarly Papers (8)

Actions:
Email selected abstracts
1.

Avoiding the Risk of Responsibility by Seeking Uncertainty: Responsibility Aversion and Preference for Indirect Agency When Choosing for Others

Journal of Consumer Psychology, Vol. 21, No. 4, pp. 405-413, 2011
Number of pages: 30 Posted: 05 Mar 2012
James M. Leonhardt, L. Robin Keller and Connie Pechmann
New Mexico State University - Department of Marketing, University of California, Irvine - Operations and Decision Technologies (ODT) and University of California, Irvine - Marketing Area
Downloads 513 (119,139)
Citation 4

Abstract:

Loading...

uncertainty, responsibility, loss aversion, indirect agency, decision making, indirect harm, Asian disease problem

2.

The Comlimentary Effects of Empathy and Nonverbal Communication Training on Persuasion Capabilities

Peterson, R. & Leonhardt, J. M. (2015). The complementary effects of empathy and nonverbal communication training on persuasion capabilities. Administrative Issues Journal, 5(1), 77-88.
Number of pages: 12 Posted: 03 Feb 2016
James M. Leonhardt and Robin Peterson
New Mexico State University - Department of Marketing and New Mexico State University
Downloads 243 (271,471)

Abstract:

Loading...

3.

Going Viral on Youtube

Leonhardt, J. M. (2015). Going viral on YouTube. Journal of Digital & Social Media Marketing, 3(1), 21-30.
Number of pages: 21 Posted: 03 Feb 2016
James M. Leonhardt
New Mexico State University - Department of Marketing
Downloads 184 (353,444)

Abstract:

Loading...

4.

A Method for Evaluating and Selecting Field Experiment Locations

Trafimow, D., Leonhardt, J. M., Niculescu, M., & Payne, C. A method for evaluating and selecting field experiment locations. Marketing Letters (Forthcoming).
Number of pages: 11 Posted: 03 Feb 2016
David Trafimow, James M. Leonhardt, Mihai Niculescu and Collin R. Payne
New Mexico State University, New Mexico State University - Department of Marketing, Independent and New Mexico State University
Downloads 120 (507,074)

Abstract:

Loading...

5.

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Evaluation

Leonhardt, J. M., Catlin, J., & Pirouz, D. (2015). Is your product facing the ad’s center? Facing direction affects processing fluency and evaluation. Journal of Advertising, 44(4), 315-325.
Number of pages: 12 Posted: 03 Feb 2016
James M. Leonhardt, Jesse R Catlin and Dante M. Pirouz
New Mexico State University - Department of Marketing, California State University, Sacramento and University of Western Ontario - The Richard Ivey School of Business
Downloads 71 (708,463)

Abstract:

Loading...

6.

Mayhem in Social Media

Leonhardt, J. M. & Johnston, S. (2015). Mayhem in social media. Journal of Digital and Social Media Marketing, 2(4), 358-365.
Number of pages: 12 Posted: 03 Feb 2016
James M. Leonhardt
New Mexico State University - Department of Marketing
Downloads 50 (846,504)

Abstract:

Loading...

7.

Chinese Migrant Workers’ Adoption of Urban Consumer Habits

Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66.
Posted: 03 Feb 2016
Rongwei Chu, James M. Leonhardt and Matthew Liu
Fudan University, New Mexico State University - Department of Marketing and University of Macau

Abstract:

Loading...

8.

Tweets, Hashtags and Virality: Marketing the Affordable Care Act in Social Media

Leonhardt, J. M. (2015). Tweets, hashtags and virality: Marketing the Affordable Care Act in social media. Journal of Direct, Data, and Digital Marketing Practice, 16(3), 172-180.
Posted: 03 Feb 2016
James M. Leonhardt
New Mexico State University - Department of Marketing

Abstract:

Loading...