Simha Mummalaneni

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

  • University of Washington - Michael G. Foster School of Business

SCHOLARLY PAPERS

4

DOWNLOADS

782

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

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1.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 410 (120,091)

Abstract:

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

2.

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts

Number of pages: 81 Posted: 29 Jul 2022 Last Revised: 17 Jun 2023
Ali Goli, Simha Mummalaneni and Pradeep K. Chintagunta
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 140 (340,281)

Abstract:

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Tobacco marketing, Public policy, Menthol cigarettes, Cross-border shopping, Structural models

3.

How Do Content Producers Respond to Engagement on Social Media Platforms?

Number of pages: 47 Posted: 02 Aug 2022 Last Revised: 26 Apr 2023
Simha Mummalaneni, Hema Yoganarasimhan and Varad Pathak
University of Washington - Michael G. Foster School of Business, University of Washington and affiliation not provided to SSRN
Downloads 134 (352,051)

Abstract:

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Two-sided platforms, social media, customer engagement, causal machine learning

4.

Gender Diversity on Cable News: An Analysis of On-Screen Talent and Viewership

Number of pages: 37 Posted: 05 Jun 2023
Ali Goli and Simha Mummalaneni
University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 98 (447,360)

Abstract:

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Gender representation, Consumer preferences, Product design, Cable news, Media