Byung Cho Kim

Virginia Polytechnic Institute & State University - Pamplin College of Business

1016 Pamplin Hall

Blacksburg, VA 24061

United States

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Scholarly Papers (1)

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Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Production and Operations Management, 2012
Number of pages: 47 Posted: 17 Oct 2010 Last Revised: 07 Sep 2014
Hemant K. Bhargava, Daewon Sun and Byung Cho Kim
University of California, Davis, University of Notre Dame and Virginia Polytechnic Institute & State University - Pamplin College of Business
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Abstract:

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Technology Commercialization, Product Launch Strategy, Platform Technology, Versioning, Uncertainty