Maya G. Ivanova

Zangador Ltd.

CEO

Varna, 9010

Bulgaria

Varna University of Management (VUM)

Associate Professor

13A Oborishte Street

Varna, 9000

Bulgaria

  • Zangador Ltd.

  • Varna University of Management (VUM)

SCHOLARLY PAPERS

40

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34

Scholarly Papers (40)

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1.

Stakeholder Model of Hotel Chains: A Conceptual Framework

In Hanbabaeva, H. N., Hristova, T. B. & Kurbanova, A. M. (eds.) Proceedings of the “Strategic development of tourism and recreation" international conference. Mahachkala, Russia, September 2011, pp. 45-49
Number of pages: 4 Posted: 25 Sep 2011 Last Revised: 18 Oct 2014
Maya G. Ivanova
Zangador Ltd.
Downloads 4,094 (5,583)
Citation 4

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hotel chain, stakeholders, relationship, hotel, conceptual model

2.

Mass Ecotourism vs. Eco Mass Tourism

Proceedings of the Sixth Black Sea Tourism Forum, 02nd-04th October, 2013, Varna, Bulgaria, pp. 78-90
Number of pages: 13 Posted: 04 Oct 2013
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 1,520 (26,996)

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ecotourism, mass ecotourism, eco mass tourism, mass tourism, Bulgaria, sustainability

3.

Air Transport – Tourism Nexus: A Destination Management Perspective

Varna: Zangador, ISBN: 978-954-92786-4-4 (2017)
Number of pages: 211 Posted: 21 Jun 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 583 (101,693)

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air transport, airlines, tourism, destination management, Bulgaria

4.

Triple Bottom Line Analysis of Potential Sport Tourism Impacts on Local Communities – a Review

Ivanov, S., M. Ivanova (2011). Triple bottom line analysis of potential sport tourism impacts on local communities – a review. Proceedings of the Black Sea Tourism Forum “Sport tourism – Possibilities to extend the tourist season”, 29-30.09.2011, Varna, Bulgaria, pp. 168-177.
Number of pages: 11 Posted: 06 Sep 2011 Last Revised: 25 Jun 2012
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 559 (106,949)
Citation 2

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sport tourism, local development, sport events, economic impacts, social impacts, environmental impacts

5.

Sustainable Tourism Practices of Accommodation Establishments in Bulgaria: An Exploratory Study

Tourismos (Forthcoming)
Number of pages: 29 Posted: 15 Oct 2012 Last Revised: 02 Oct 2014
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov, Maya G. Ivanova and Katia Iankova
ZangadorZangador Research institute, Zangador Ltd. and University of Greenwich
Downloads 476 (130,202)
Citation 7

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sustainable tourism; sustainable tourism practices; hotels; Bulgaria; certification; sustainability dimensions

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hotel chain, Bulgaria, franchise, management contract, marketing consortium, lease, joint venture, entry mode, modal choice

7.

Sharing Economy: Bulgarian Tourism Industry Perspective

Proceedings of International Conference “Tourism in the age of transformation”, 05-07 November 2015, Varna, University of Economics-Varna. (pp. 479-488)
Number of pages: 10 Posted: 07 Nov 2015
Maya G. Ivanova
Zangador Ltd.
Downloads 338 (192,350)

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sharing economy, Bulgarian tourism industry, c2c market

8.

Teaching Entrepreneurship in Tourism and Hospitality Undergraduate Programmes

Proceedings of the Conference on Entrepreneurship “Management of Innovations”, 03-05.07.2010, Varna, Bulgaria, pp. 77-87
Number of pages: 8 Posted: 17 Oct 2010 Last Revised: 25 Jun 2012
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov, Miroslava Dimitrova and Maya G. Ivanova
ZangadorZangador Research institute, International University College (IUC), Bulgaria and Zangador Ltd.
Downloads 291 (225,933)
Citation 2

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teaching, entrepreneurship, tourism, hospitality, curriculum, undergraduate programme

9.

Financial Transactions within Hotel Supply Chain

Number of pages: 9 Posted: 13 Mar 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 256 (257,604)
Citation 2

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hospitality supply chain, intermediary, hospitality, travel agency, tour operator, cash flow, document flow

10.

Customer Perceptions of the Design of Lifestyle Hotels

Proceedings of the International Conference “Tourism beyond expectations” 2020, at UNWE, Sofia, (pp. 215-224)
Number of pages: 11 Posted: 01 Mar 2021
Maya G. Ivanova and Polina Basova
Zangador Ltd. and Varna University of Management (VUM), Students
Downloads 228 (288,748)

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Lifestyle hotels, Design, Customer perceptions

11.

Low Cost Carriers’ Growth: Market- or Subsidies-Driven?

Number of pages: 16 Posted: 29 Nov 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 215 (305,537)

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low-cost carriers, LCC, funding, air transport, subsidy, air route fund, Ryanair

12.

Marketing Challenges Faced by Newly Affiliated Hotels

Proceedings Economics, Management and Tourism Conference, 2011
Number of pages: 7 Posted: 10 May 2011
Maya G. Ivanova
Zangador Ltd.
Downloads 212 (309,628)
Citation 2

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hotel chains, marketing, branding, affiliated hotels, hotel management

13.

Market Penetration of Hotel Chains: Does Culture Matter?

Annals of Tourism Research, 57, 259-264.
Number of pages: 11 Posted: 05 May 2016
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 196 (333,212)

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hotel chains, market penetration, market share, choice of market, national culture, cultural dimensions

14.

The Nature of Hotel Chains: An Integrative Framework

Downloads 192 (341,287)
Citation 2

The Nature of Hotel Chains: An Integrative Framework

Number of pages: 36 Posted: 25 Jun 2012 Last Revised: 15 Sep 2014
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 130 (474,794)
Citation 2

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hotel chain, resource-based view, stakeholder theory, value chain, integrated model of hotel chain, competitive advantage

The Nature of Hotel Chains: An Integrative Framework

International Journal of Hospitality and Tourism Administration, 16(2), 2015, Forthcoming
Number of pages: 23 Posted: 02 Jul 2013 Last Revised: 28 Dec 2020
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 62 (781,715)

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hotel chain, resource-based view, stakeholder network theory, value chain, integrated model of a hotel chain

15.

Airlines as Tourist Destination Promoters

Proceedings of International Scientific Conference Marketing – Experience and Perspectives held at the University of Economics-Varna, 29-30 June 2017
Number of pages: 9 Posted: 18 Jul 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 191 (341,287)

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Airlines, Air Transport, Destination, Tourism, Bulgaria, Black Sea Coast, Low-Cost Carriers/LCCs

16.

Affiliation to Hotel Chains: Hotels’ Perspective

Tourism Management Perspectives, 16, 148-162
Number of pages: 60 Posted: 27 Aug 2015
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 172 (374,981)

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hotel chains, type of affiliation, individual hotels’ perspective, Bulgaria

17.

Customised Vs. Standardised Hotel Service: Are Customers Willing to Pay More for A Customised Experience?

Yearbook of Varna University of Management, 14, 88-98, 2021
Number of pages: 12 Posted: 20 Oct 2022
Maya G. Ivanova, Elitza Jeliazkova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd., Varna University of Management (VUM) and ZangadorZangador Research institute
Downloads 155 (410,256)

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Customisation, standardisation, willingness-to-pay, customer experience, hotels, hospitality product

18.

Conceptualising Transnational Hotel Chain Penetration in Bulgaria

In Derek Hall (Ed.) Tourism and Geopolitics. Wallingford: CABI, pp. 127-141
Number of pages: 20 Posted: 08 Jun 2017
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 152 (417,003)

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hotel chains, Bulgaria, entry mode, resource-based view, agency theory, eclectic theory, transaction costs approach, syncretic theory

19.

Potential of Bulgarian Accommodation Establishments to Join Hotel Chains

Proceedings of the Development Alternatives for Contemporary Tourism Conference, 2010 (in Bulgarian), 363-373
Number of pages: 10 Posted: 10 May 2011 Last Revised: 23 Jul 2012
Maya G. Ivanova
Zangador Ltd.
Downloads 140 (445,767)
Citation 1

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hotel chains, managerial contracts, franchising, marketing consortia, Bulgaria

20.

Michelin Star System in the Perceptions of Ukrainian Chefs

Yearbook of Varna University of Management, XIII, 178-190 (2020)
Number of pages: 15 Posted: 01 Mar 2021
Margaryta Ostapienko and Maya G. Ivanova
Varna University of Management (VUM), Students and Zangador Ltd.
Downloads 133 (464,548)

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Michelin star system, restaurants rating system, perceived quality, Ukraine, food and beverage industry, restaurant business, Ukrainian chefs, perception (recognition) of Michelin

21.

Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments

Izvestiya Journal of Varna University of Economics, 61 (1), pp. 83-95, 2017
Number of pages: 13 Posted: 14 Mar 2017
Stefano Duglio, Stanislav Hristov Ivanov, Stanislav Hristov Ivanov, Francesca Magliano and Maya G. Ivanova
University of Turin, ZangadorZangador Research institute, University of Turin and Zangador Ltd.
Downloads 116 (516,795)

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Tourism, Italian accommodation, European Ecolabel, Cost Benefit Analysis

22.

Distribution Channels of Eco and Rural Guest Houses – From Fiction to Reality

Proceedings of the “Eco and Rural Tourism – Challenges and Perspectives” Conference, Bourgas, 18-19 June 2015, pp. 162-174
Number of pages: 11 Posted: 20 Jun 2015
Maya G. Ivanova, Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Hristo Yanev
Zangador Ltd., ZangadorZangador Research institute and VIP-Sliven Ltd.
Downloads 114 (523,592)
Citation 1

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distribution channels, guest houses, Bulgaria, rural tourism

23.

Hotel Chains Conceptual Models

In Ivanova, M., Ivanov, S., Magnini, V. (eds.) (2016). Routledge Handbook of Hotel Chain Management. London: Routledge (pp. 69-82)
Number of pages: 18 Posted: 27 Dec 2019
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 110 (537,752)

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hotel chain model, resource-based view, value chain, stakeholders, competitive advantage

24.

Hotel Chains’ Entry Mode in Bulgaria

Anatolia, 25(1), 131-135
Number of pages: 9 Posted: 13 Jun 2013 Last Revised: 26 Sep 2014
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 103 (564,602)
Citation 2

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hotel chain, entry mode, type of affiliation, franchise, management contract, Bulgaria

25.

Travel Behaviour after the Pandemic: The Case of Bulgaria

Anatolia: An international journal of tourism and hospitality research (2020). doi: https://doi.org/10.1080/13032917.2020.1818267
Number of pages: 16 Posted: 02 Mar 2021
Maya G. Ivanova, Ivan Ivanov, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd., Varna University of Management (VUM), Students and ZangadorZangador Research institute
Downloads 99 (580,568)
Citation 7

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COVID-19; travel behaviour; travel motivations; post-viral tourism; Bulgaria

26.

Do Hotel Chains Stimulate Globalisation?

Tourism Management Perspectives, 19, pp. 102-108, (2016)
Number of pages: 20 Posted: 31 May 2016
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 99 (580,568)

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transnational corporations, globalisation, hotel chains, tourism impacts

27.

Hotel Chains' Influence on Local Tourist Industry

Proceeding of Young Scientists Conference at University of Economics-Varna, pp. 288-297, Varna, Bulgaria, 09 May 2011
Number of pages: 8 Posted: 23 Jul 2012
Maya G. Ivanova
Zangador Ltd.
Downloads 85 (638,902)

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28.

ХАРАКТЕРИСТИКИ НА ТЪРСЕНЕТО НА ВЪТРЕШНИЯ ПЛАНИНСКИ ТУРИЗЪМ В БЪЛГАРИЯ (Domestic Mountain Tourism Demand in Bulgaria)

Proceedings of "Tourism, Education and Business” Conference at College of Tourism, Bourgas, September 2020
Number of pages: 9 Posted: 01 Mar 2021
Maya G. Ivanova and Hristina Nacheva
Zangador Ltd. and Varna University of Management (VUM), Students
Downloads 82 (652,529)

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Mountain tourism, Domestic tourism, Bulgaria, Tourism demand

29.

Do Hotel Chains Improve Destination's Competitiveness?

Tourism Management Perspectives, 19 Part A, 74-79
Number of pages: 18 Posted: 18 May 2016
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 66 (736,597)

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hotel chain, destination competitiveness, macroenvironment, Travel and Tourism Competitiveness Index, Corruption Perception Index

30.

Affiliation to Hotel Chains: Requirements Towards Hotels in Bulgaria

Journal of Hospitality Marketing and Management, Forthcoming
Number of pages: 13 Posted: 28 Sep 2014
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 61 (767,338)
Citation 2

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hotel chains; partner selection; task-related criteria; partner-related criteria; entry mode; Bulgaria

31.

Customer Service in Varna Hotels: Foreign Tourists’ Perceptions

Number of pages: 11 Posted: 29 Nov 2017
Maya G. Ivanova and Anna Biloivanova
Zangador Ltd. and Varna University of Management (VUM), Students
Downloads 57 (793,851)

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customer service, Varna hotels, foreign tourists’ perceptions, Bulgaria

32.

Determinants of Hotel Chains’ Market Presence in a Destination – A Global Study

Tourism, 65(1), 7-32
Number of pages: 26 Posted: 04 Apr 2017
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 54 (815,394)

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hotel chains, market presence, locational factors, market entry, macroenvironmental factors, country-specific factors

33.

Ukraine as a Potential Tourist Destination for Bulgarian Citizens: Demand Side Perspective

Number of pages: 9 Posted: 03 Oct 2014
Kateryna Mamushkina and Maya G. Ivanova
Varna University of Management (VUM) and Zangador Ltd.
Downloads 54 (815,394)

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Ukraine, Bulgaria, consumer behavior, push-pull framework

34.

Online Distribution Channels of Bulgarian Wood Crafts and Artwork Micro Enterprises

Ivanova, M. and Slavova, G. (2020). Online distribution channels of Bulgarian wood crafts and artwork micro enterprises. Proceedings of WoodEMA 2020, International Scientific conference “Sustainability of forest-based industries in the global economy”, Vinkovci, Croatia, 28-30 September 2020 (pp. 10
Number of pages: 7 Posted: 18 Nov 2020
Maya G. Ivanova and Gergana Slavova
Zangador Ltd. and affiliation not provided to SSRN
Downloads 47 (870,144)

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micro enterprise, wood art, wood products, Bulgaria, online distribution

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hotel chains, internationalization, internal and external factors

36.

Navigating through the Ocean of Platform Economy

Proceedings of Jubilee International Scientific Conference ECONOMIC SCIENCE, EDUCATION AND THE REAL ECONOMY: DEVELOPMENT AND INTERACTIONS IN THE DIGITAL AGE, volume I, 162-172 (2020)
Number of pages: 8 Posted: 01 Mar 2021
Maya G. Ivanova
Zangador Ltd.
Downloads 42 (913,797)

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platform economy; networks; platforms, software

37.

Location of Hotel Groups’ Headquarters

Revista Turismo & Desenvolvimento, 27/28, 653-665
Number of pages: 13 Posted: 09 May 2017 Last Revised: 22 Jan 2018
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 42 (913,797)

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Hotel Groups, Hotel Chains, Location of Headquarters, Hotels 325

38.

Independent or branded: The dilemma of Bulgarian hoteliers

Proceedings of the International Scientific Conference "Tourism & connectivity", June 2021, Varna, University of Economics-Varna, pp. 289-296
Number of pages: 8 Posted: 12 Apr 2021
Maya G. Ivanova, Hristo Petrov, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd., Varna University of Management (VUM), Students and ZangadorZangador Research institute
Downloads 41 (923,121)

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hotel chains, Bulgaria, hotel’s perspective, hotel brand, modal choice, type of affiliation

39.

The Choice of Type of Affiliation to a Chain by the Individual Hotel

In Ivanova, M., Ivanov, S., Magnini, V. (eds.) (2016). Routledge Handbook of Hotel Chain Management. London: Routledge (pp. 395-405).
Number of pages: 23 Posted: 27 Dec 2019
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Maya G. Ivanova
ZangadorZangador Research institute and Zangador Ltd.
Downloads 33 (1,002,993)

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hotel chains, independent hotels, franchise, management contract, lease, marketing consortium, join venture, ownership

40.

Маркетинг на рекреационния продукт (Marketing of the Recreational Product)

В М. Рибов (ред.). „Рекреацията – начин на осигуряване“, Авангард Прима, стр. 141-157. (In M. Ribov (Ed.) Recreation – Ways of Provision, Avandard Prima, 141-157)
Number of pages: 11 Posted: 26 Jul 2018
Maya G. Ivanova, Stanislav Hristov Ivanov and Stanislav Hristov Ivanov
Zangador Ltd. and ZangadorZangador Research institute
Downloads 24 (1,106,224)

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marketing, recreation, marketing mix, marketing process, tourism, leisure

Other Papers (1)

Total Downloads: 61
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1.

Book Review: Trends in European Tourism Planning and Organisation.

European Journal of Tourism Research 7, pp. 148-150 (2013)
Number of pages: 3 Posted: 03 Oct 2014 Last Revised: 20 Nov 2018
Maya G. Ivanova
Zangador Ltd.
Downloads 61

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European tourism planning