Maya G. Ivanova

Zangador Ltd.

CEO

Varna, 9010

Bulgaria

Varna University of Management (VUM)

Associate Professor

13A Oborishte Street

Varna, 9000

Bulgaria

SCHOLARLY PAPERS

32

DOWNLOADS
Rank 8,597

SSRN RANKINGS

Top 8,597

in Total Papers Downloads

5,757

SSRN CITATIONS
Rank 24,467

SSRN RANKINGS

Top 24,467

in Total Papers Citations

11

CROSSREF CITATIONS

23

Scholarly Papers (32)

1.

Stakeholder Model of Hotel Chains: A Conceptual Framework

In Hanbabaeva, H. N., Hristova, T. B. & Kurbanova, A. M. (eds.) Proceedings of the “Strategic development of tourism and recreation" international conference. Mahachkala, Russia, September 2011, pp. 45-49
Number of pages: 4 Posted: 25 Sep 2011 Last Revised: 18 Oct 2014
Maya G. Ivanova
Zangador Ltd.
Downloads 2,170 (7,034)
Citation 2

Abstract:

Loading...

hotel chain, stakeholders, relationship, hotel, conceptual model

2.

Mass Ecotourism vs. Eco Mass Tourism

Proceedings of the Sixth Black Sea Tourism Forum, 02nd-04th October, 2013, Varna, Bulgaria, pp. 78-90
Number of pages: 13 Posted: 04 Oct 2013
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 642 (44,106)

Abstract:

Loading...

ecotourism, mass ecotourism, eco mass tourism, mass tourism, Bulgaria, sustainability

3.

Triple Bottom Line Analysis of Potential Sport Tourism Impacts on Local Communities – a Review

Ivanov, S., M. Ivanova (2011). Triple bottom line analysis of potential sport tourism impacts on local communities – a review. Proceedings of the Black Sea Tourism Forum “Sport tourism – Possibilities to extend the tourist season”, 29-30.09.2011, Varna, Bulgaria, pp. 168-177.
Number of pages: 11 Posted: 06 Sep 2011 Last Revised: 25 Jun 2012
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 386 (82,881)
Citation 1

Abstract:

Loading...

sport tourism, local development, sport events, economic impacts, social impacts, environmental impacts

4.

Air Transport – Tourism Nexus: A Destination Management Perspective

Varna: Zangador, ISBN: 978-954-92786-4-4 (2017)
Number of pages: 211 Posted: 21 Jun 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 291 (113,648)

Abstract:

Loading...

air transport, airlines, tourism, destination management, Bulgaria

Abstract:

Loading...

hotel chain, Bulgaria, franchise, management contract, marketing consortium, lease, joint venture, entry mode, modal choice

6.

Teaching Entrepreneurship in Tourism and Hospitality Undergraduate Programmes

Proceedings of the Conference on Entrepreneurship “Management of Innovations”, 03-05.07.2010, Varna, Bulgaria, pp. 77-87
Number of pages: 8 Posted: 17 Oct 2010 Last Revised: 25 Jun 2012
Zangador, International University College (IUC), Bulgaria and Zangador Ltd.
Downloads 250 (133,260)
Citation 2

Abstract:

Loading...

teaching, entrepreneurship, tourism, hospitality, curriculum, undergraduate programme

7.

Sharing Economy: Bulgarian Tourism Industry Perspective

Proceedings of International Conference “Tourism in the age of transformation”, 05-07 November 2015, Varna, University of Economics-Varna. (pp. 479-488)
Number of pages: 10 Posted: 07 Nov 2015
Maya G. Ivanova
Zangador Ltd.
Downloads 242 (137,631)

Abstract:

Loading...

sharing economy, Bulgarian tourism industry, c2c market

8.

Sustainable Tourism Practices of Accommodation Establishments in Bulgaria: An Exploratory Study

Tourismos (Forthcoming)
Number of pages: 29 Posted: 15 Oct 2012 Last Revised: 02 Oct 2014
Zangador, Zangador Ltd. and University of Greenwich
Downloads 210 (157,616)
Citation 4

Abstract:

Loading...

sustainable tourism; sustainable tourism practices; hotels; Bulgaria; certification; sustainability dimensions

9.

Low Cost Carriers’ Growth: Market- or Subsidies-Driven?

Number of pages: 16 Posted: 29 Nov 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 135 (230,836)

Abstract:

Loading...

low-cost carriers, LCC, funding, air transport, subsidy, air route fund, Ryanair

10.

Marketing Challenges Faced by Newly Affiliated Hotels

Proceedings Economics, Management and Tourism Conference, 2011
Number of pages: 7 Posted: 10 May 2011
Maya G. Ivanova
Zangador Ltd.
Downloads 124 (246,327)
Citation 1

Abstract:

Loading...

hotel chains, marketing, branding, affiliated hotels, hotel management

11.

Potential of Bulgarian Accommodation Establishments to Join Hotel Chains

Proceedings of the Development Alternatives for Contemporary Tourism Conference, 2010 (in Bulgarian), 363-373
Number of pages: 10 Posted: 10 May 2011 Last Revised: 23 Jul 2012
Maya G. Ivanova
Zangador Ltd.
Downloads 108 (272,365)
Citation 1

Abstract:

Loading...

hotel chains, managerial contracts, franchising, marketing consortia, Bulgaria

12.

Financial Transactions within Hotel Supply Chain

Number of pages: 9 Posted: 13 Mar 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 84 (320,532)

Abstract:

Loading...

hospitality supply chain, intermediary, hospitality, travel agency, tour operator, cash flow, document flow

13.

Hotel Chains’ Entry Mode in Bulgaria

Anatolia, 25(1), 131-135
Number of pages: 9 Posted: 13 Jun 2013 Last Revised: 26 Sep 2014
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 80 (330,013)
Citation 2

Abstract:

Loading...

hotel chain, entry mode, type of affiliation, franchise, management contract, Bulgaria

14.
Downloads 78 (334,958)
Citation 2

The Nature of Hotel Chains: An Integrative Framework

Number of pages: 36 Posted: 25 Jun 2012 Last Revised: 15 Sep 2014
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 78 (338,329)
Citation 2

Abstract:

Loading...

hotel chain, resource-based view, stakeholder theory, value chain, integrated model of hotel chain, competitive advantage

The Nature of Hotel Chains: An Integrative Framework

International Journal of Hospitality and Tourism Administration, 16(2), 2015, Forthcoming
Posted: 02 Jul 2013
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador

Abstract:

Loading...

hotel chain, resource-based view, stakeholder network theory, value chain, integrated model of a hotel chain

15.

Market Penetration of Hotel Chains: Does Culture Matter?

Annals of Tourism Research, 57, 259-264.
Number of pages: 11 Posted: 05 May 2016
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 75 (342,662)

Abstract:

Loading...

hotel chains, market penetration, market share, choice of market, national culture, cultural dimensions

16.

Distribution Channels of Eco and Rural Guest Houses – From Fiction to Reality

Proceedings of the “Eco and Rural Tourism – Challenges and Perspectives” Conference, Bourgas, 18-19 June 2015, pp. 162-174
Number of pages: 11 Posted: 20 Jun 2015
Maya G. Ivanova, Stanislav Hristov Ivanov and Hristo Yanev
Zangador Ltd., Zangador and VIP-Sliven Ltd.
Downloads 71 (353,259)

Abstract:

Loading...

distribution channels, guest houses, Bulgaria, rural tourism

17.

Do Hotel Chains Stimulate Globalisation?

Tourism Management Perspectives, 19, pp. 102-108, (2016)
Number of pages: 20 Posted: 31 May 2016
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 65 (370,193)

Abstract:

Loading...

transnational corporations, globalisation, hotel chains, tourism impacts

18.

Hotel Chains' Influence on Local Tourist Industry

Proceeding of Young Scientists Conference at University of Economics-Varna, pp. 288-297, Varna, Bulgaria, 09 May 2011
Number of pages: 8 Posted: 23 Jul 2012
Maya G. Ivanova
Zangador Ltd.
Downloads 65 (370,193)

Abstract:

Loading...

19.

Conceptualising Transnational Hotel Chain Penetration in Bulgaria

In Derek Hall (Ed.) Tourism and Geopolitics. Wallingford: CABI, pp. 127-141
Number of pages: 20 Posted: 08 Jun 2017
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 59 (388,691)

Abstract:

Loading...

hotel chains, Bulgaria, entry mode, resource-based view, agency theory, eclectic theory, transaction costs approach, syncretic theory

20.

Affiliation to Hotel Chains: Hotels’ Perspective

Tourism Management Perspectives, 16, 148-162
Number of pages: 60 Posted: 27 Aug 2015
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 59 (388,691)

Abstract:

Loading...

hotel chains, type of affiliation, individual hotels’ perspective, Bulgaria

21.

Airlines as Tourist Destination Promoters

Proceedings of International Scientific Conference Marketing – Experience and Perspectives held at the University of Economics-Varna, 29-30 June 2017
Number of pages: 9 Posted: 18 Jul 2017
Maya G. Ivanova
Zangador Ltd.
Downloads 50 (419,261)

Abstract:

Loading...

Airlines, Air Transport, Destination, Tourism, Bulgaria, Black Sea Coast, Low-Cost Carriers/LCCs

22.

Affiliation to Hotel Chains: Requirements Towards Hotels in Bulgaria

Journal of Hospitality Marketing and Management, Forthcoming
Number of pages: 13 Posted: 28 Sep 2014
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 43 (446,022)
Citation 2

Abstract:

Loading...

hotel chains; partner selection; task-related criteria; partner-related criteria; entry mode; Bulgaria

23.

Do Hotel Chains Improve Destination's Competitiveness?

Tourism Management Perspectives, 19 Part A, 74-79
Number of pages: 18 Posted: 18 May 2016
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 34 (484,995)

Abstract:

Loading...

hotel chain, destination competitiveness, macroenvironment, Travel and Tourism Competitiveness Index, Corruption Perception Index

24.

Ukraine as a Potential Tourist Destination for Bulgarian Citizens: Demand Side Perspective

Number of pages: 9 Posted: 03 Oct 2014
Kateryna Mamushkina and Maya G. Ivanova
Varna University of Management (VUM) and Zangador Ltd.
Downloads 29 (510,000)

Abstract:

Loading...

Ukraine, Bulgaria, consumer behavior, push-pull framework

25.

Location of Hotel Groups’ Headquarters

Revista Turismo & Desenvolvimento, 27/28, 653-665
Number of pages: 13 Posted: 09 May 2017 Last Revised: 22 Jan 2018
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 27 (520,848)

Abstract:

Loading...

Hotel Groups, Hotel Chains, Location of Headquarters, Hotels 325

26.

Determinants of Hotel Chains’ Market Presence in a Destination – A Global Study

Tourism, 65(1), 7-32
Number of pages: 26 Posted: 04 Apr 2017
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 22 (550,911)

Abstract:

Loading...

hotel chains, market presence, locational factors, market entry, macroenvironmental factors, country-specific factors

Abstract:

Loading...

hotel chains, internationalization, internal and external factors

28.

Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments

Izvestiya Journal of Varna University of Economics, 61 (1), pp. 83-95, 2017
Number of pages: 13 Posted: 14 Mar 2017
University of Turin, Zangador, University of Turin and Zangador Ltd.
Downloads 18 (576,201)

Abstract:

Loading...

Tourism, Italian accommodation, European Ecolabel, Cost Benefit Analysis

29.

Customer Service in Varna Hotels: Foreign Tourists’ Perceptions

Number of pages: 11 Posted: 29 Nov 2017
Maya G. Ivanova and Anna Biloivanova
Zangador Ltd. and Varna University of Management (VUM), Students
Downloads 16 (588,918)

Abstract:

Loading...

customer service, Varna hotels, foreign tourists’ perceptions, Bulgaria

30.

Маркетинг на рекреационния продукт (Marketing of the Recreational Product)

В М. Рибов (ред.). „Рекреацията – начин на осигуряване“, Авангард Прима, стр. 141-157. (In M. Ribov (Ed.) Recreation – Ways of Provision, Avandard Prima, 141-157)
Number of pages: 11 Posted: 26 Jul 2018
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 9 (636,514)

Abstract:

Loading...

marketing, recreation, marketing mix, marketing process, tourism, leisure

31.

Hotel Chains Conceptual Models

In Ivanova, M., Ivanov, S., Magnini, V. (eds.) (2016). Routledge Handbook of Hotel Chain Management. London: Routledge (pp. 69-82)
Number of pages: 18 Posted: 27 Dec 2019
Maya G. Ivanova and Stanislav Hristov Ivanov
Zangador Ltd. and Zangador
Downloads 6 (657,654)

Abstract:

Loading...

hotel chain model, resource-based view, value chain, stakeholders, competitive advantage

32.

The Choice of Type of Affiliation to a Chain by the Individual Hotel

In Ivanova, M., Ivanov, S., Magnini, V. (eds.) (2016). Routledge Handbook of Hotel Chain Management. London: Routledge (pp. 395-405).
Number of pages: 23 Posted: 27 Dec 2019
Stanislav Hristov Ivanov and Maya G. Ivanova
Zangador and Zangador Ltd.
Downloads 3 (680,380)

Abstract:

Loading...

hotel chains, independent hotels, franchise, management contract, lease, marketing consortium, join venture, ownership

Other Papers (1)

Total Downloads: 38
1.

Book Review: Trends in European Tourism Planning and Organisation.

European Journal of Tourism Research 7, pp. 148-150 (2013)
Number of pages: 3 Posted: 03 Oct 2014 Last Revised: 20 Nov 2018
Maya G. Ivanova
Zangador Ltd.
Downloads 38

Abstract:

Loading...

European tourism planning