Ji Hoon Jhang

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 156 (282,952)
Citation 4

Abstract:

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New Products, Incongruity, Cognitive Flexibility, Innovation