William Rand

North Carolina State University

Associate Professor

Raleigh, NC 27695

United States

SCHOLARLY PAPERS

32

DOWNLOADS
Rank 6,440

SSRN RANKINGS

Top 6,440

in Total Papers Downloads

6,927

SSRN CITATIONS
Rank 12,122

SSRN RANKINGS

Top 12,122

in Total Papers Citations

10

CROSSREF CITATIONS

67

Scholarly Papers (32)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 963 (23,448)
Citation 2

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
William Rand and Roland T. Rust
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 892 (26,215)

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agent-based modeling, methodology, simulation

3.

Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks

NET Institute Working Paper No. 10-13, Boston U. School of Management Research Paper No. 2010-30, Robert H. Smith School Research Paper No. RHS 06-131
Number of pages: 41 Posted: 20 Oct 2010 Last Revised: 10 Aug 2014
Boston University, Questrom School of Business - Department of Information Systems, University of California, Berkeley - Haas School of Business and North Carolina State University
Downloads 600 (45,030)
Citation 21

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Hyperlinks, Media Economics, Content Networks, Content Aggregators, Strategic Network Formation

4.

Evolving Viral Marketing Strategies

GECCO 2010, Portland, Oregon, USA, July 7-11, 2010 , Robert H. Smith School Research Paper No. RHS 06-133
Number of pages: 9 Posted: 21 May 2011
Forrest Stonedahl, William Rand and Uri Wilensky
Northwestern University - Northwestern Institute for Complex Systems (NICO), North Carolina State University and Northwestern University - Northwestern Institute for Complex Systems (NICO)
Downloads 578 (47,286)

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viral marketing, agent-based modeling, diffusion, social networks, marketing, genetic algorithms, management, simulation

5.

The Future Applications of Agent-Based Modeling in Marketing

The Routledge Companion to the Future of Marketing, Luiz Moutinho, Enrique Bigné, Ajay K. Manrai, eds., 2013, Robert H. Smith School Research Paper
Number of pages: 18 Posted: 13 Nov 2013
William Rand
North Carolina State University
Downloads 419 (70,554)

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agent-based modeling, marketing, applications, retail location, inter-firm relationships, marketing mix, servicescape, service science

6.

Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing

Number of pages: 10 Posted: 05 Apr 2013
Radu Machedon, William Rand and Yogesh V. Joshi
University of Maryland - College Park, North Carolina State University and University of Maryland - Department of Marketing
Downloads 359 (84,539)
Citation 2

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Social Media, Machine Learning, Sentiment Analysis, Informativity, Transformativity, Persuasiveness, Advertising

7.

When Does Simulated Data Match Real Data? Comparing Model Calibration Functions Using Genetic Algorithms

Robert H. Smith School Research Paper No. RHS-06-151
Number of pages: 14 Posted: 22 Jan 2013
Forrest Stonedahl and William Rand
Northwestern University - Northwestern Institute for Complex Systems (NICO) and North Carolina State University
Downloads 359 (84,539)
Citation 3

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agent-based modeling, genetic algorithms, empirical data, web browsing

8.

Forecasting High Tide: Predicting Times of Elevated Activity in Online Social Media

Robert H. Smith School Research Paper No. RHS 2589568
Number of pages: 21 Posted: 05 Apr 2015
University of Maryland, University of Maryland, University of Maryland, College Park and North Carolina State University
Downloads 308 (100,325)
Citation 1

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complex systems, social media, prediction, time series

9.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 193 (160,691)

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agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

10.

Differential Adaptive Diffusion: Understanding Diversity and Learning Whom to Trust in Viral Marketing

Proceedings of the International Conference on Weblogs and Social Media (ICWSM) 2011, Robert H. Smith School Research Paper No. RHS-06-138
Number of pages: 9 Posted: 04 Aug 2011 Last Revised: 30 Sep 2012
Hossam Sharara, William Rand and Lise Getoor
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - College of Computer, Mathematical and Natural Sciences
Downloads 179 (171,940)
Citation 4

Abstract:

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viral marketing, social bookmarking, diffusion, agent-based model, adaptive

11.

An Agent-Based Model of Urgent Diffusion in Social Media

Robert H. Smith School Research Paper
Number of pages: 18 Posted: 23 Jul 2013
University of Maryland, North Carolina State University, University of Maryland and University of Maryland
Downloads 178 (172,785)
Citation 2

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urgent diffusion, diffusion of information, news, hurricanes, social networks, twitter

12.

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs. A Freemium Application

Journal of Marketing Research, Forthcoming
Number of pages: 46 Posted: 12 Aug 2016 Last Revised: 15 Mar 2017
Manuel Chica and William Rand
Open University of Catalunya (UOC) (Open University of Catalonia) - Internet Interdisciplinary Institute (IN3) and North Carolina State University
Downloads 153 (196,773)
Citation 2

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Word-of-mouth, Marketing Decision Support Systems, Agent-based Modeling, Targeting and Referrals, Freemium Business Model

13.

Space, Time, and Hurricanes: Investigating the Spatiotemporal Relationship Among Social Media Use, Donations, and Disasters

Robert H. Smith School Research Paper No. RHS 2441314
Number of pages: 6 Posted: 25 May 2014
University of Maryland, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and North Carolina State University
Downloads 139 (212,857)

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14.

Business Applications and Research Questions Using Spatial Agent-Based Models

AGENT-BASED MODELS FOR GEOGRAPHICAL SYSTEMS, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., 2012, Robert H. Smith School Research Paper No. RHS-06-146
Number of pages: 17 Posted: 26 Jun 2011 Last Revised: 27 Jun 2012
William Rand
North Carolina State University
Downloads 134 (219,203)

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business applications, retail, market models, agent-based modeling, spatial models, GIS

15.

Influence in Microblogs: Impact of User Behavior on Diffusion and Engagement

Robert H. Smith School Research Paper
Number of pages: 41 Posted: 13 Jan 2014
University of Maryland - Decision and Information Technologies Department, University of Maryland - Department of Marketing, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 126 (229,917)

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Big Data, Social Media, Microblogs, Influence, Diffusion of Information, Count Models, Hurdle Models

16.

When Does Simulated Data Match Real Data?

GECCO 2011, Dublin, Ireland, July 12-16, 2011, Robert H. Smith School Research Paper No. RHS 06-135
Number of pages: 3 Posted: 22 May 2011 Last Revised: 25 Jan 2013
Forrest Stonedahl, David Anderson and William Rand
Northwestern University - Northwestern Institute for Complex Systems (NICO), University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 121 (236,955)

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agent-based modeling, calibration, business, genetic algorithms, information search, network analysis

17.

Recommendations in Social Media for Brand Monitoring

Proceedings of Recsys, 2011, Robert H. Smith School Research Paper No. RHS -06-140
Number of pages: 5 Posted: 07 Aug 2011 Last Revised: 07 Jan 2012
Shanchan Wu, William Rand and Louiqa Raschid
HP Labs, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 111 (252,347)

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Recommendation, social media, blog, brand monitoring

18.

The Myopia of Crowds: A Study of Collective Evaluation on Stack Exchange

Robert H. Smith School Research Paper No. RHS 2736568
Number of pages: 10 Posted: 24 Feb 2016
University of Maryland, Università degli studi di Modena e Reggio Emilia (UNIMORE), University of Maryland, College Park, North Carolina State University and University of Southern California
Downloads 108 (257,236)
Citation 5

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question answering, Q&A, bounded rationality, cognitive heuristics, wisdom of crowds

19.

Simulating Macro-Level Effects from Micro-Level Observations

Forthcoming in Management Science
Number of pages: 62 Posted: 19 Jun 2017
Edward (Ned) Smith and William Rand
Northwestern University and North Carolina State University
Downloads 102 (267,632)
Citation 1

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Lab Experiments, Agent-Based Modeling, Methodology, Job Search

An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013 Last Revised: 01 Aug 2014
Michael A. Janson and William Rand
University of Pennsylvania Law School - Student/Alumni/Adjunct and North Carolina State University
Downloads 73 (332,667)

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An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013
Michael A. Janson and William Rand
University of Pennsylvania Law School - Student/Alumni/Adjunct and North Carolina State University
Downloads 29 (496,383)

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21.

Making Recommendations in a Microblog to Improve the Impact of a Focal User

Robert H. Smith School Research Paper No. RHS-06-147
Number of pages: 5 Posted: 23 Jun 2012 Last Revised: 27 Jun 2012
HP Labs, University of Maryland, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 97 (276,658)
Citation 1

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Recommendation, social media, Twitter, microblog

22.

How do Twitter Conversations Differ based on Geography, Time, and Subject? A Framework and Analysis of Topical Conversations in Microblogging

2013 ASE/IEEE International Conference on Social Computing, Robert H. Smith School Research Paper
Number of pages: 11 Posted: 12 Mar 2013 Last Revised: 10 Oct 2013
Victoria Lai and William Rand
University of Maryland - College of Computer, Mathematical and Natural Sciences and North Carolina State University
Downloads 93 (284,370)

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social media, microblogging, trend identification, topic stability, language usage, ranking, Twitter

23.

Future Link Prediction in the Blogosphere for Recommendation

Proceedings of the International Conference on Weblogs and Social Media (ICWSM) 2011, Robert H. Smith School Research Paper No. RHS-06-139
Number of pages: 5 Posted: 07 Aug 2011 Last Revised: 30 Sep 2012
Shanchan Wu, Louiqa Raschid and William Rand
HP Labs, University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 93 (284,370)
Citation 3

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blogs, recommendation, future link prediction, social media, diffusion, word-of-mouth, marketing

24.

Comparing Social Tags to Microblogs

Second International Workshop on Modeling Social Media, Robert H. Smith School Research Paper No. RHS 1927094
Number of pages: 4 Posted: 15 Sep 2011
University of Maryland - College of Computer, Mathematical and Natural Sciences, affiliation not provided to SSRN and North Carolina State University
Downloads 89 (292,452)

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social media, tagging, microblogging, comparison, similarity, music albums, Twitter, Amazon

25.

Estimating Functional Agent-Based Models: An Application to Bid Shading in Online Markets Format

GECCO 2011, Dublin, Ireland, July 12-16, 2011, Robert H. Smith School Research Paper No. RHS 06-134
Number of pages: 9 Posted: 21 May 2011
Wei Guo, Wolfgang Jank and William Rand
University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 89 (292,452)

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internet auctions, agent-based modeling, calibration, business, simulation, genetic algorithms

26.

Multi-Agent Learning with a Distributed Genetic Algorithm

AAMAS 2008: ALAMAS+ALAg Workshop, Estoril, Portugal, May 12-16, 2008
Number of pages: 8 Posted: 21 May 2011
Forrest Stonedahl, William Rand and Uri Wilensky
Northwestern University - Northwestern Institute for Complex Systems (NICO), North Carolina State University and Northwestern University - Northwestern Institute for Complex Systems (NICO)
Downloads 79 (314,526)

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multi-agent learning, genetic algorithms, networks, innovation, diffusion

27.

Understanding the Predictive Power of Computational Mechanics and Echo State Networks in Social Media

Number of pages: 12 Posted: 28 Jun 2013 Last Revised: 06 Sep 2015
University of Maryland, University of Maryland, University of Maryland, College Park and North Carolina State University
Downloads 69 (339,556)

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prediction, social behavior modeling, social dynamics

28.

Predicting Author Blog Channels with High Value Future Posts for Monitoring

Proceedings of AAAI 2011, Robert H. Smith School Research Paper No. RHS-06-144
Number of pages: 7 Posted: 14 Sep 2011 Last Revised: 29 Sep 2012
HP Labs, King Abdullah University of Science and Technology, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 59 (368,001)
Citation 1

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social media, blog, prediction, support vector machine

29.

Switching Behavior in Online Auctions: Empirical Observations and Predictive Implications

Proceedings of the 2013 Winter Simulation Conference, R. Pasupathy, S.-H. Kim, A. Tolk, R. Hill, and M. E. Kuhl, eds., 2013, Robert H. Smith School Research Paper
Number of pages: 12 Posted: 16 Aug 2013 Last Revised: 22 Jun 2014
Wei Guo, William Rand and Wolfgang Jank
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 45 (414,967)

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agent-based modeling, auctions, switching, empirical, simultaneous auctions, bidding, behavior

30.

Competing Opinions and Stubbornness: Connecting Models to Data

Robert H. Smith School Research Paper No. RHS 2536235
Number of pages: 17 Posted: 12 Dec 2014 Last Revised: 23 Feb 2016
Keith Burghardt, William Rand and Michelle Girvan
University of Maryland, North Carolina State University and University of Maryland, College Park
Downloads 38 (442,462)
Citation 1

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Competing Contagions, Opinion Dynamics

31.

Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers

Number of pages: 88 Posted: 06 Jun 2019
University of Maryland - Robert H. Smith School of Business, University of Maryland, Rice University and North Carolina State University
Downloads 30 (478,202)

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IT Services, Service Providers, Agent-based Models, Strategic Orientation, Resources, Competitive Analysis, Value Chain Analysis

32.

Complex Systems: Marketing's New Frontier

Number of pages: 53 Posted: 14 Jul 2018
William Rand, Roland T. Rust and Min Kim
North Carolina State University, University of Maryland - Robert H. Smith School of Business and University of Maryland, Robert H. Smith School of Business, Students
Downloads 22 (522,044)

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Complex Systems, Agent-Based Models, Network Science, System Dynamics, Chaos Theory, Machine Learning