William Rand

North Carolina State University

Associate Professor

Raleigh, NC 27695

United States

SCHOLARLY PAPERS

34

DOWNLOADS
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Top 8,453

in Total Papers Downloads

7,844

SSRN CITATIONS
Rank 13,816

SSRN RANKINGS

Top 13,816

in Total Papers Citations

18

CROSSREF CITATIONS

66

Scholarly Papers (34)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,140 (26,612)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
William Rand and Roland T. Rust
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 999 (32,171)
Citation 2

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agent-based modeling, methodology, simulation

3.

Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks

NET Institute Working Paper No. 10-13, Boston U. School of Management Research Paper No. 2010-30, Robert H. Smith School Research Paper No. RHS 06-131
Number of pages: 41 Posted: 20 Oct 2010 Last Revised: 10 Aug 2014
Boston University, Questrom School of Business - Department of Information Systems, University of California, Berkeley - Haas School of Business and North Carolina State University
Downloads 635 (59,319)
Citation 25

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Hyperlinks, Media Economics, Content Networks, Content Aggregators, Strategic Network Formation

4.

Evolving Viral Marketing Strategies

GECCO 2010, Portland, Oregon, USA, July 7-11, 2010 , Robert H. Smith School Research Paper No. RHS 06-133
Number of pages: 9 Posted: 21 May 2011
Forrest Stonedahl, William Rand and Uri Wilensky
Northwestern University - Northwestern Institute for Complex Systems (NICO), North Carolina State University and Northwestern University - Northwestern Institute for Complex Systems (NICO)
Downloads 615 (61,796)

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viral marketing, agent-based modeling, diffusion, social networks, marketing, genetic algorithms, management, simulation

5.

The Future Applications of Agent-Based Modeling in Marketing

The Routledge Companion to the Future of Marketing, Luiz Moutinho, Enrique Bigné, Ajay K. Manrai, eds., 2013, Robert H. Smith School Research Paper
Number of pages: 18 Posted: 13 Nov 2013
William Rand
North Carolina State University
Downloads 448 (91,249)

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agent-based modeling, marketing, applications, retail location, inter-firm relationships, marketing mix, servicescape, service science

6.

When Does Simulated Data Match Real Data? Comparing Model Calibration Functions Using Genetic Algorithms

Robert H. Smith School Research Paper No. RHS-06-151
Number of pages: 14 Posted: 22 Jan 2013
Forrest Stonedahl and William Rand
Northwestern University - Northwestern Institute for Complex Systems (NICO) and North Carolina State University
Downloads 441 (92,892)
Citation 3

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agent-based modeling, genetic algorithms, empirical data, web browsing

7.

Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing

Number of pages: 10 Posted: 05 Apr 2013
Radu Machedon, William Rand and Yogesh V. Joshi
University of Maryland - College Park, North Carolina State University and University of Maryland - Department of Marketing
Downloads 385 (108,760)
Citation 3

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Social Media, Machine Learning, Sentiment Analysis, Informativity, Transformativity, Persuasiveness, Advertising

8.

Forecasting High Tide: Predicting Times of Elevated Activity in Online Social Media

Robert H. Smith School Research Paper No. RHS 2589568
Number of pages: 21 Posted: 05 Apr 2015
University of Maryland, University of Maryland, University of Maryland, College Park - Institute for Physical Science and Technology and North Carolina State University
Downloads 329 (129,311)
Citation 1

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complex systems, social media, prediction, time series

9.

An Agent-Based Model of Urgent Diffusion in Social Media

Robert H. Smith School Research Paper
Number of pages: 18 Posted: 23 Jul 2013
University of Maryland, North Carolina State University, University of Maryland and University of Maryland
Downloads 207 (204,778)
Citation 3

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urgent diffusion, diffusion of information, news, hurricanes, social networks, twitter

10.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 202 (209,363)

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agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

11.

Differential Adaptive Diffusion: Understanding Diversity and Learning Whom to Trust in Viral Marketing

Proceedings of the International Conference on Weblogs and Social Media (ICWSM) 2011, Robert H. Smith School Research Paper No. RHS-06-138
Number of pages: 9 Posted: 04 Aug 2011 Last Revised: 30 Sep 2012
Hossam Sharara, William Rand and Lise Getoor
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - College of Computer, Mathematical and Natural Sciences
Downloads 194 (217,161)
Citation 4

Abstract:

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viral marketing, social bookmarking, diffusion, agent-based model, adaptive

12.

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs. A Freemium Application

Journal of Marketing Research, Forthcoming
Number of pages: 46 Posted: 12 Aug 2016 Last Revised: 15 Mar 2017
Manuel Chica, Manuel Chica and William Rand
The University of Newcastle, AustraliaOpen University of Catalunya (UOC) (Open University of Catalonia) - Internet Interdisciplinary Institute (IN3) and North Carolina State University
Downloads 190 (221,129)
Citation 3

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Word-of-mouth, Marketing Decision Support Systems, Agent-based Modeling, Targeting and Referrals, Freemium Business Model

13.

Space, Time, and Hurricanes: Investigating the Spatiotemporal Relationship Among Social Media Use, Donations, and Disasters

Robert H. Smith School Research Paper No. RHS 2441314
Number of pages: 6 Posted: 25 May 2014
University of Maryland, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and North Carolina State University
Downloads 162 (253,290)

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14.

Business Applications and Research Questions Using Spatial Agent-Based Models

AGENT-BASED MODELS FOR GEOGRAPHICAL SYSTEMS, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., 2012, Robert H. Smith School Research Paper No. RHS-06-146
Number of pages: 17 Posted: 26 Jun 2011 Last Revised: 27 Jun 2012
William Rand
North Carolina State University
Downloads 158 (258,685)

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business applications, retail, market models, agent-based modeling, spatial models, GIS

15.

Influence in Microblogs: Impact of User Behavior on Diffusion and Engagement

Robert H. Smith School Research Paper
Number of pages: 41 Posted: 13 Jan 2014
University of Maryland - Decision and Information Technologies Department, University of Maryland - Department of Marketing, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 134 (294,609)

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Big Data, Social Media, Microblogs, Influence, Diffusion of Information, Count Models, Hurdle Models

16.

The Myopia of Crowds: A Study of Collective Evaluation on Stack Exchange

Robert H. Smith School Research Paper No. RHS 2736568
Number of pages: 10 Posted: 24 Feb 2016
University of Maryland, Università degli studi di Modena e Reggio Emilia (UNIMORE), University of Maryland, College Park - Institute for Physical Science and Technology, North Carolina State University and University of Southern California
Downloads 127 (306,781)
Citation 5

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question answering, Q&A, bounded rationality, cognitive heuristics, wisdom of crowds

17.

When Does Simulated Data Match Real Data?

GECCO 2011, Dublin, Ireland, July 12-16, 2011, Robert H. Smith School Research Paper No. RHS 06-135
Number of pages: 3 Posted: 22 May 2011 Last Revised: 25 Jan 2013
Forrest Stonedahl, David Anderson and William Rand
Northwestern University - Northwestern Institute for Complex Systems (NICO), University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 125 (310,370)

Abstract:

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agent-based modeling, calibration, business, genetic algorithms, information search, network analysis

18.

Simulating Macro-Level Effects from Micro-Level Observations

Forthcoming in Management Science
Number of pages: 62 Posted: 19 Jun 2017
Edward (Ned) Smith and William Rand
Northwestern University and North Carolina State University
Downloads 123 (314,117)
Citation 1

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Lab Experiments, Agent-Based Modeling, Methodology, Job Search

19.

Recommendations in Social Media for Brand Monitoring

Proceedings of Recsys, 2011, Robert H. Smith School Research Paper No. RHS -06-140
Number of pages: 5 Posted: 07 Aug 2011 Last Revised: 07 Jan 2012
Shanchan Wu, William Rand and Louiqa Raschid
HP Labs, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 114 (331,453)

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Recommendation, social media, blog, brand monitoring

An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013 Last Revised: 01 Aug 2014
Michael A. Janson and William Rand
University of Pennsylvania Carey Law School - Student/Alumni/Adjunct and North Carolina State University
Downloads 76 (432,054)

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An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013
Michael A. Janson and William Rand
University of Pennsylvania Carey Law School - Student/Alumni/Adjunct and North Carolina State University
Downloads 33 (625,633)

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21.

Making Recommendations in a Microblog to Improve the Impact of a Focal User

Robert H. Smith School Research Paper No. RHS-06-147
Number of pages: 5 Posted: 23 Jun 2012 Last Revised: 27 Jun 2012
HP Labs, University of Maryland, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 102 (357,351)
Citation 1

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Recommendation, social media, Twitter, microblog

22.

Estimating Functional Agent-Based Models: An Application to Bid Shading in Online Markets Format

GECCO 2011, Dublin, Ireland, July 12-16, 2011, Robert H. Smith School Research Paper No. RHS 06-134
Number of pages: 9 Posted: 21 May 2011
Wei Guo, Wolfgang Jank and William Rand
University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 98 (366,784)

Abstract:

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internet auctions, agent-based modeling, calibration, business, simulation, genetic algorithms

23.

Future Link Prediction in the Blogosphere for Recommendation

Proceedings of the International Conference on Weblogs and Social Media (ICWSM) 2011, Robert H. Smith School Research Paper No. RHS-06-139
Number of pages: 5 Posted: 07 Aug 2011 Last Revised: 30 Sep 2012
Shanchan Wu, Louiqa Raschid and William Rand
HP Labs, University of Maryland - Decision and Information Technologies Department and North Carolina State University
Downloads 97 (369,126)
Citation 4

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blogs, recommendation, future link prediction, social media, diffusion, word-of-mouth, marketing

24.

How do Twitter Conversations Differ based on Geography, Time, and Subject? A Framework and Analysis of Topical Conversations in Microblogging

2013 ASE/IEEE International Conference on Social Computing, Robert H. Smith School Research Paper
Number of pages: 11 Posted: 12 Mar 2013 Last Revised: 10 Oct 2013
Victoria Lai and William Rand
University of Maryland - College of Computer, Mathematical and Natural Sciences and North Carolina State University
Downloads 95 (373,887)

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social media, microblogging, trend identification, topic stability, language usage, ranking, Twitter

25.

Comparing Social Tags to Microblogs

Second International Workshop on Modeling Social Media, Robert H. Smith School Research Paper No. RHS 1927094
Number of pages: 4 Posted: 15 Sep 2011
University of Maryland - College of Computer, Mathematical and Natural Sciences, affiliation not provided to SSRN and North Carolina State University
Downloads 91 (384,172)

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social media, tagging, microblogging, comparison, similarity, music albums, Twitter, Amazon

26.

Multi-Agent Learning with a Distributed Genetic Algorithm

AAMAS 2008: ALAMAS+ALAg Workshop, Estoril, Portugal, May 12-16, 2008
Number of pages: 8 Posted: 21 May 2011
Forrest Stonedahl, William Rand and Uri Wilensky
Northwestern University - Northwestern Institute for Complex Systems (NICO), North Carolina State University and Northwestern University - Northwestern Institute for Complex Systems (NICO)
Downloads 87 (394,872)

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multi-agent learning, genetic algorithms, networks, innovation, diffusion

27.

Complex Systems: Marketing's New Frontier

Number of pages: 53 Posted: 14 Jul 2018
William Rand, Roland T. Rust and Min Kim
North Carolina State University, University of Maryland - Robert H. Smith School of Business and University of Maryland, Robert H. Smith School of Business, Students
Downloads 86 (397,724)

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Complex Systems, Agent-Based Models, Network Science, System Dynamics, Chaos Theory, Machine Learning

28.

Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers

Number of pages: 88 Posted: 06 Jun 2019
Nanyang Business School, University of Maryland, Rice University and North Carolina State University
Downloads 85 (400,428)
Citation 1

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IT Services, Service Providers, Agent-based Models, Strategic Orientation, Resources, Competitive Analysis, Value Chain Analysis

29.

Understanding the Predictive Power of Computational Mechanics and Echo State Networks in Social Media

Number of pages: 12 Posted: 28 Jun 2013 Last Revised: 06 Sep 2015
University of Maryland, University of Maryland, University of Maryland, College Park - Institute for Physical Science and Technology and North Carolina State University
Downloads 78 (420,947)

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prediction, social behavior modeling, social dynamics

30.

Predicting Author Blog Channels with High Value Future Posts for Monitoring

Proceedings of AAAI 2011, Robert H. Smith School Research Paper No. RHS-06-144
Number of pages: 7 Posted: 14 Sep 2011 Last Revised: 29 Sep 2012
HP Labs, King Abdullah University of Science and Technology, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 61 (478,879)
Citation 1

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social media, blog, prediction, support vector machine

31.

Switching Behavior in Online Auctions: Empirical Observations and Predictive Implications

Proceedings of the 2013 Winter Simulation Conference, R. Pasupathy, S.-H. Kim, A. Tolk, R. Hill, and M. E. Kuhl, eds., 2013, Robert H. Smith School Research Paper
Number of pages: 12 Posted: 16 Aug 2013 Last Revised: 22 Jun 2014
Wei Guo, William Rand and Wolfgang Jank
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 46 (542,059)

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agent-based modeling, auctions, switching, empirical, simultaneous auctions, bidding, behavior

32.

Competing Opinions and Stubbornness: Connecting Models to Data

Robert H. Smith School Research Paper No. RHS 2536235
Number of pages: 17 Posted: 12 Dec 2014 Last Revised: 23 Feb 2016
Keith Burghardt, William Rand and Michelle Girvan
University of Maryland, North Carolina State University and University of Maryland, College Park - Institute for Physical Science and Technology
Downloads 43 (556,587)
Citation 1

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Competing Contagions, Opinion Dynamics

33.

Algorithmic Fairness and Service Failures: Why Firms Should Want Algorithmic Accountability

Number of pages: 25 Posted: 07 Jul 2022
Kalinda Ukanwa, William Rand and Peter Pal Zubcsek
University of Southern California - Marshall School of Business, North Carolina State University and Tel Aviv University - Coller School of Management
Downloads 29 (635,250)

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algorithmic accountability, algorithmic fairness, service failure, word-of-mouth, social influence, diffusion

34.

Big Network Analysis for Influence Identification on Social Networks

Number of pages: 12 Posted: 18 May 2022 Last Revised: 13 Jul 2022
shankar prawesh and William Rand
IIT Kanpur and North Carolina State University
Downloads 9 (798,139)

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social networks, cloud computing, GPU, big data,