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Marek Fodor
affiliation not provided to SSRN
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Scholarly Papers (1)
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1.
Can You Measure the ROI of Your Social Media Marketing?
Sloan Management Review, Vol. 52, No. 1, Fall 2010
Posted: 25 Jan 2012
Donna L. Hoffman
and Marek Fodor
George Washington University School of Business and
affiliation not provided to SSRN
Abstract:
social media, marketing, web, internet, consumer behavior, ROI
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