Clemens F. Koehler

Maastricht University

P.O. Box 616

Maastricht, 6200MD

Netherlands

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Scholarly Papers (1)

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Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications

ERIM Report Series Reference No. ERS-2010-041-MKT
Number of pages: 53 Posted: 25 Oct 2010
Clemens F. Koehler, Els Breugelmans and Benedict G. C. Dellaert
Maastricht University, KU Leuven @ Antwerp and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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Abstract:

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e-commerce, interactive decision aids, construal level theory, consumer behavior, IDA communication design