Xiaoyi Wang

Zhejiang University

38 Zheda Road

Hangzhou, Zhejiang 310058

China

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 29,063

in Total Papers Downloads

1,562

CITATIONS
Rank 42,081

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Top 42,081

in Total Papers Citations

11

Scholarly Papers (4)

1.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Chenxi Li, Xueming Luo, Zhang Cheng and Xiaoyi Wang
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 589 (44,662)
Citation 5

Abstract:

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather

2.

Personalized Mobile Targeting with User Engagement Stages: Combining Structural Hidden Markov Model and Field Experiment

Number of pages: 40 Posted: 05 Oct 2016 Last Revised: 22 May 2018
Yingjie Zhang, Beibei Li, Xueming Luo and Xiaoyi Wang
University of Texas at Dallas - Naveen Jindal School of Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and Zhejiang University
Downloads 416 (68,920)
Citation 1

Abstract:

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User engagement, Mobile content consumption, App platforms, Hidden-state model, Forward-looking behavior, Structural econometric model, Field experiment

3.

The Influence of External Factors on Monetary Policy Frameworks and Operations

BIS Paper No. 57
Number of pages: 350 Posted: 08 Feb 2012
Central Reserve Bank of Peru, Central Reserve Bank of Peru, affiliation not provided to SSRN, Government of the Republic of the Philippines - Monetary Stability Sector, National Bank of Poland, National Bank of Poland, National Bank of Poland, Saudi Arabian Monetary Agency, Central Bank of Turkey, University of Chicago - Department of Economics, Bank for International Settlements (BIS) - Monetary and Economic Department, Bank for International Settlements (BIS), Bank for International Settlements (BIS) - Monetary and Economic Department, Bruegel, Independent, Bank for International Settlements (BIS), Central Bank of Argentina, Adolfo Ibanez University, affiliation not provided to SSRN, Zhejiang University, Independent, Czech National Bank (CNB), Institute of Economic Studies, affiliation not provided to SSRN, affiliation not provided to SSRN, Magyar Nemzeti Bank, affiliation not provided to SSRN, Monetary Policy Department, Reserve Bank of India, The Interdisciplinary Center (IDC), affiliation not provided to SSRN, Central Bank of Malaysia, Bank of Mexico, Banco de México, affiliation not provided to SSRN, Bank for International Settlements (BIS) and affiliation not provided to SSRN
Downloads 356 (82,723)

Abstract:

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4.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 201 (150,076)
Citation 3

Abstract:

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targeting, search, spillover, field experiments, promotions