Hannes Datta

Tilburg University

Associate Professor

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 24,828

SSRN RANKINGS

Top 24,828

in Total Papers Downloads

2,904

SSRN CITATIONS
Rank 32,738

SSRN RANKINGS

Top 32,738

in Total Papers Citations

23

CROSSREF CITATIONS

2

Scholarly Papers (5)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,140 (26,639)
Citation 1

Abstract:

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Hannes Datta, George Knox and Bart J. Bronnenberg
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 619 (61,357)
Citation 17

Abstract:

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digital distribution, online streaming, entertainment industry, music consumption, variety

3.

The Challenge of Retaining Customers Acquired with Free Trials

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 16 May 2012 Last Revised: 21 Oct 2014
Tilburg University, Maastricht University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 597 (64,238)
Citation 8

Abstract:

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Free Trials, Customer Retention, Usage Behavior, Customer Lifetime Value, Customer Equity, Acquisition Mode, Selection Effects, Endogeneity, Econometrics

4.

Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products

Number of pages: 41 Posted: 19 Dec 2013 Last Revised: 19 Jun 2014
Hannes Datta, Bram Foubert and Dominik Papies
Tilburg University, Maastricht University and University of Tuebingen - Faculty of Economics and Social Sciences
Downloads 416 (99,538)
Citation 1

Abstract:

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Usage rates, Facebook Likes, online piracy, big data, consumer engagement, entertainment goods, econometrics

5.

What Drives Demand for Playlists on Spotify?

Number of pages: 55 Posted: 20 Apr 2022 Last Revised: 21 Jul 2022
Max J. Pachali and Hannes Datta
Tilburg University - Tilburg University School of Economics and Management and Tilburg University
Downloads 132 (298,346)

Abstract:

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playlist choice, music streaming, digital economy, platforms, major record labels