Hannes Datta

Tilburg University

Assistant Professor

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 20,459

SSRN RANKINGS

Top 20,459

in Total Papers Downloads

2,309

CITATIONS

7

Scholarly Papers (4)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 936 (23,657)
Citation 1

Abstract:

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

The Challenge of Retaining Customers Acquired with Free Trials

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 16 May 2012 Last Revised: 21 Oct 2014
Tilburg University, Maastricht University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 524 (51,881)
Citation 2

Abstract:

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Free Trials, Customer Retention, Usage Behavior, Customer Lifetime Value, Customer Equity, Acquisition Mode, Selection Effects, Endogeneity, Econometrics

3.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Hannes Datta, George Knox and Bart J. Bronnenberg
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 484 (57,364)
Citation 4

Abstract:

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digital distribution, online streaming, entertainment industry, music consumption, variety

4.

Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products

Number of pages: 41 Posted: 19 Dec 2013 Last Revised: 19 Jun 2014
Hannes Datta, Bram Foubert and Dominik Papies
Tilburg University, Maastricht University and University of Tuebingen - Faculty of Economics and Social Sciences
Downloads 365 (80,491)
Citation 1

Abstract:

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Usage rates, Facebook Likes, online piracy, big data, consumer engagement, entertainment goods, econometrics