Tingting He

University of Wisconsin - Milwaukee

Bolton Hall 802

3210 N. Maryland Ave.

Milwaukee, WI 53211

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Marketing Science, Vol. 31, No. 4, 2012; pp. 587-602; DOI: 10.1287/mksc.1120.0705
Posted: 24 Oct 2012
University of Wisconsin - Milwaukee, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School

Abstract:

network externality, product design, pricing, competitive strategy, game theory