Rajiv Lal

Harvard University - Business School (HBS)

Stanley Roth Senior Professor of Retailing

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=rlal

SCHOLARLY PAPERS

11

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12

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2

Scholarly Papers (11)

1.

The Impact of Frequent Shopper Programs in Grocery Retailing

Review of Marketing Science (ROMs) Working Paper; HBS Marketing Research Paper
Number of pages: 41 Posted: 06 Dec 2002
David E. Bell and Rajiv Lal
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)
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Citation 16

Abstract:

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2.

Target: Responding to the Recession

Harvard Business School Marketing Unit case no. 510-016
Posted: 17 Mar 2012
Ranjay Gulati, Rajiv Lal and Catherine Ross
Harvard Business School - Organizational Behavior, Harvard University - Business School (HBS) and affiliation not provided to SSRN

Abstract:

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3.

Transforming AMFAM

Harvard Business School Marketing Unit case no. 508-081
Posted: 17 Mar 2012
Harvard Business School, Harvard University - Business School (HBS) and affiliation not provided to SSRN

Abstract:

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4.

Dubai Duty Free

Harvard Business School Marketing Unit Case No. 511-034
Posted: 09 Mar 2012
Rajiv Lal and David Kiron
Harvard University - Business School (HBS) and Massachusetts Institute of Technology (MIT)

Abstract:

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5.

PepsiCo, Performance with Purpose, Achieving the Right Global Balance

Harvard Business School Organizational Behavior Unit Case No. 412-079
Posted: 02 Mar 2012
Harvard Business School, Harvard Business School, Harvard University - Business School (HBS) and Harvard University - Business School (HBS)

Abstract:

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6.

State Bank of India: Transforming a State Owned Giant

Harvard Business School Marketing Unit Case No. 511-114
Posted: 28 Feb 2012
Rajiv Lal and Rachna Tahilyani
Harvard University - Business School (HBS) and Harvard Business School, India Research Center

Abstract:

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7.

Go Mobile: The Phirbol Franchise

Harvard Business School Marketing Unit Case No. 510-020
Posted: 14 Feb 2012
Rajiv Lal and Natalie Kindred
Harvard University - Business School (HBS) and Harvard Business School

Abstract:

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8.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Marcel Corstjens and Rajiv Lal
INSEAD - Marketing and Harvard University - Business School (HBS)

Abstract:

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9.

HP: The Computer is Personal Again

HBS Case No. 509-010, Harvard Business School Marketing Unit
Posted: 21 May 2009
Rajiv Lal and Cathy Ross
Harvard University - Business School (HBS) and Harvard University - Business School (HBS)

Abstract:

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10.

Retail Pricing and Advertising Strategies

Posted: 10 May 2000
Rajiv Lal and Carmen Matutes
Harvard University - Business School (HBS) and affiliation not provided to SSRN

Abstract:

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11.

Exclusive Dealing and Price Promotions

J. OF BUSINESS, Vol. 69 No. 2, April 1996
Posted: 15 Jul 1998
Rajiv Lal and J. Miguel Villas-Boas
Harvard University - Business School (HBS) and University of California, Berkeley

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