Rajiv Lal

Harvard Business School

Stanley Roth Senior Professor of Retailing

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=rlal

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 33,386

SSRN RANKINGS

Top 33,386

in Total Papers Downloads

996

CITATIONS
Rank 30,768

SSRN RANKINGS

Top 30,768

in Total Papers Citations

7

Scholarly Papers (11)

1.

The Impact of Frequent Shopper Programs in Grocery Retailing

Review of Marketing Science (ROMs) Working Paper; HBS Marketing Research Paper
Number of pages: 41 Posted: 06 Dec 2002
David E. Bell and Rajiv Lal
Harvard Business School - Marketing Unit and Harvard Business School
Downloads 965 (16,287)
Citation 7

Abstract:

2.

Transforming AMFAM

Harvard Business School Marketing Unit case no. 508-081
Posted: 17 Mar 2012
Harvard Business School, Harvard Business School and affiliation not provided to SSRN

Abstract:

3.

Target: Responding to the Recession

Harvard Business School Marketing Unit case no. 510-016
Posted: 17 Mar 2012
Ranjay Gulati, Rajiv Lal and Catherine Ross
Harvard Business School - Organizational Behavior, Harvard Business School and affiliation not provided to SSRN

Abstract:

4.

Dubai Duty Free

Harvard Business School Marketing Unit Case No. 511-034
Posted: 09 Mar 2012
Rajiv Lal and David Kiron
Harvard Business School and Massachusetts Institute of Technology (MIT)

Abstract:

5.

PepsiCo, Performance with Purpose, Achieving the Right Global Balance

Harvard Business School Organizational Behavior Unit Case No. 412-079
Posted: 02 Mar 2012
Harvard Business School, Harvard Business School, Harvard Business School and Harvard Business School

Abstract:

6.

State Bank of India: Transforming a State Owned Giant

Harvard Business School Marketing Unit Case No. 511-114
Posted: 28 Feb 2012
Rajiv Lal and Rachna Tahilyani
Harvard Business School and Harvard Business School, India Research Center

Abstract:

7.

Go Mobile: The Phirbol Franchise

Harvard Business School Marketing Unit Case No. 510-020
Posted: 14 Feb 2012
Rajiv Lal and Natalie Kindred
Harvard Business School and Harvard Business School

Abstract:

8.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Marcel Corstjens and Rajiv Lal
INSEAD - Marketing and Harvard Business School

Abstract:

9.

HP: The Computer is Personal Again

HBS Case No. 509-010, Harvard Business School Marketing Unit
Posted: 21 May 2009
Rajiv Lal and Cathy Ross
Harvard Business School and Harvard Business School

Abstract:

10.

Retail Pricing and Advertising Strategies

JOURNAL OF BUSINESS, Vol 67 No 3, July 1994
Posted: 10 May 2000
Rajiv Lal and Carmen Matutes
Harvard Business School and affiliation not provided to SSRN

Abstract:

11.

Exclusive Dealing and Price Promotions

J. OF BUSINESS, Vol. 69 No. 2, April 1996
Posted: 15 Jul 1998
Rajiv Lal and J. Miguel Villas-Boas
Harvard Business School and University of California, Berkeley

Abstract: