Melanie Rudd

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 18,707

SSRN RANKINGS

Top 18,707

in Total Papers Downloads

2,536

CITATIONS

2

Scholarly Papers (5)

1.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Jennifer Aaker, Melanie Rudd and Cassie Mogilner
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,416 (5,194)
Citation 2

Abstract:

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brand management, customer relations/retention, market research, marketing implementation, marketing strategy

2.

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

Journal of Experimental Social Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 14-12
Number of pages: 60 Posted: 13 Apr 2014
Melanie Rudd, Jennifer Aaker and Michael I. Norton
University of Houston - C.T. Bauer College of Business, Stanford University - Graduate School of Business and Harvard Business School - Marketing Unit
Downloads 60 (354,838)

Abstract:

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happiness, prosocial behavior, goal framing, affective forecasting

3.

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Journal of Consumer Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-46
Number of pages: 61 Posted: 13 Jun 2017
Donnel A. Briley, Melanie Rudd and Jennifer Aaker
University of Sydney, University of Houston - C.T. Bauer College of Business and Stanford University - Graduate School of Business
Downloads 50 (386,373)

Abstract:

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Optimism, Health, Mental Simulation, Framing

4.

Making Time Matter: A Review of Research on Time and Meaning

Rudd, Melanie, Catapano, Rhia and Aaker, Jennifer "Making Time Matter: A Review of Research on Time and Meaning," Journal of Consumer Psychology, Forthcoming
Number of pages: 61 Posted: 03 Jan 2019
Melanie Rudd, Rhiannon Catapano and Jennifer Aaker
University of Houston - C.T. Bauer College of Business, Stanford University and Stanford University - Graduate School of Business
Downloads 8 (591,974)

Abstract:

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meaning, time, well-being

5.

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

Rudd, Melanie, Christian Hildebrand, and Kathleen D. Vohs (2018), “Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation,” Journal of Marketing Research, 55 (5), 766-781.
Number of pages: 86 Posted: 03 Jan 2019
University of Houston - C.T. Bauer College of Business, University of St. Gallen and University of Minnesota, Twin Cities - Carlson School of Management
Downloads 2 (636,577)

Abstract:

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experiential creation, awe, learning, emotions