Duane Myer

University of Kansas

1415

Lawrence, KS 66045

United States

SCHOLARLY PAPERS

1

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96

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Scholarly Papers (1)

1.

The Information Content of Marketing Investments: The Case of Sales Force Resizing Announcements

Number of pages: 39 Posted: 15 Nov 2010
Northwestern University - Kellogg School of Management, University of Kansas - School of Business, University of Kansas and University of Kansas - School of Business
Downloads 84 (226,260)

Abstract:

Sales Force Management, Marketing-Finance Interface, Stock Market Valuation, Stock Return Modeling, Information Content of Announcements